What do Google, Wikipedia, MySpace, FaceBook, Last dot fm, YouTube, Second Life, and Flickr have in common? In addition to being popular websites, which have millions of visitors and members, these websites are all social media applications. It means that the contents are mostly provided by users or visitors.
Social media websites thrive on the collective efforts and contributions of visitors and members. It has provided a new means of interaction between Internet users through the exchange of videos, photos, music and articles and through the experience of adventure (online games). That is why the same websites also earn millions of dollars from the online transactions or activities of their members, leaving behind the low sales of traditional media such as newspapers, books, television and radio.
There are many ways to join this new frontier. First it involves being a participant. Another involves being a benefactor. In any case, you can be both, which is more pleasant.
You can be a participant simply by uploading to your social media account what you want to put on your page: videos, etc. It’s nice to be a participant, as other account holders see your “benefits”, they can rate or comment on what you’ve posted or bookmark it on their pages. The latter is obviously a more positive result as it denotes the sympathy of your “goodies” and increases the popularity of not only the “goodies” but also your site / profile page.
If you already have a lot of content (content in any form: video, music, etc.), you may want to consider implementing Social Media Optimization (SMO) to ensure that your content is widely distributed on social media. Applications for this purpose include Digg, Del dot icio dot us, and Reddit. You can sign up for these accounts and put your buttons on your page where users can just click on it and add it to said account’s directory / list. You can also apply a viral campaign to market the content of your website within the social network to which you belong.
You become a benefactor once the SMO tactic you use and the traffic to your applied profile page increases vehemently or the number of downloads of your treats skyrockets quickly.