Local small and medium-sized businesses face many challenges in today’s highly competitive world. Earning brand recognition while establishing and retaining a strong customer base is paramount when considering the success and growth of a business. When offering exceptional personalized relationships, quality products and/or services, word of mouth advertising is statistically the best marketing tool to help build brand recognition. The downside of this type of advertising is that recommendations are only given when a loyal customer is asked about your product or service. The biggest advantage of word of mouth advertising is that it is free and comes from a trusted source. So the question is how to increase curiosity about your brand among potential customers and inspire existing customers to talk about your business.
Many companies use t-shirts, pens, hats, etc. to draw attention to your brand. Clocks should also be added to the list of great visual advertising tools. Like the ever-popular t-shirt, a watch face is a great canvas to display your company logo and brand. However, watches have an important advantage over hats, t-shirts, and other similar branding tools, in that people are inherently compelled to look at a watch. Our need to always know the time of day almost guarantees that if a watch is available we will look at it.
A custom made wall clock, whether neon or non-illuminated, artistic and decorative, keeps your brand in the minds of those who see the clock. In addition, this type of advertising can become a profitable company. An artistically designed watch face that cleverly represents your brand in a fresh and decorative format becomes coveted art. Just like t-shirts or hats, custom watches can be offered for sale, this helps offset start-up costs, inspires inquiries about your brand, and those who buy the watch actually pay you to advertise your business.
T-shirts and hats have the advantage of being mobile, turning customers into walking billboards for your brand. Their downside is that they wear out pretty quickly and start to look shoddy. The advantage of quality wall clocks is that they last for years like new, their disadvantage is that they are static. However, when combined as part of your overall marketing plan, each offers a unique way to reduce or alleviate advertising costs while increasing brand awareness for a broad spectrum of potential customers. Regardless of the type of business you are in, this type of branding works in your favor, increasing word of mouth recommendations, keeping your name in the public eye, and giving you the opportunity to get customers to pay to advertise your brand.