A box of real estate marketing brochures is a “24-hour agent” and is standard equipment among high-producing real estate agents.
And what do you suppose you do with them? Fill them with real estate marketing flyers, of course! And as you may know, real estate marketing flyers are the bread and butter of the real estate industry.
A good informative real estate marketing brochure has enough information to elicit the most desirable response; a phone call or an email for you. The rest, as they say, will be up to you.
The flyer must at a minimum have your full name, address and phone number(s), your photograph, one or two photos of the listings, price, property description, and description of location, neighborhood, and amenities .
A good real estate marketing flyer will also have an attractive, clean and clutter-free design. It should also be done in clear, easy-to-read fonts. Although color prints are relatively expensive these days, it’s still a good idea to have at least a hint of color.
Perhaps your real estate marketing brochure can reflect happenings in your community, such as a photo of the local sports team, an attractive park in the area, or a scenic view. Let the flyer sell you and your ads for you!
And as hinted at earlier, real estate marketing flyers are no longer restricted to being placed inside homes. Plus, you can place them outside of homes and have them market your ads 24/7.
Many real estate marketing brochure boxes come equipped with easy-access business card dispensers. Some weatherproof construction boxes can hold over a hundred single-ply flyers in an upright position. No slouching, no bunching! Self-closing lid and ventilation system keep real estate marketing flyers looking like new.
So, if you’re not marketing through real estate marketing flyers, or if you’re not marketing with external flyer boxes, you might want to consider stepping it up a notch or two. After all, the most successful agents market 24/7! Are you?