When we talk about mobile marketing, we must pay special attention to SMS marketing, as SMS has proven to be one of the most effective sales and marketing tools. This small piece of information, sent to your mobile phone, has a phenomenal open rate of 98% in 3 minutes. No other marketing tool can deliver such a high efficiency rate, making SMS marketing the most convenient way to get your business message across to your customers and prospects.
Although mobile technology has advanced significantly and offers many new age solutions, some “good things” will never go out of style. To illustrate this, we will use some recent mobile marketing statistics that say a percentage of smartphone users that text is 96%. So despite all the advancements in mobile technology, SMS messaging is still very important to users. This is the reason why every digital marketer will not neglect SMS marketing.
MOBtexting, is one of those platforms that can take your SMS campaigns to a whole new level.
What are the most relevant uses of bulk SMS messaging?
• Massive SMS advertising
• Sending notifications
• Alerts
• Reminders
• Security checks (password confirmation)
• Product Information
• News
• Newsletters by SMS
• Entertainment (contests)
• All kinds of different text messages
Who uses our bulk SMS software?
This type of messaging is known to be used by:
• Consumer brands
• Companies
• Banks
• Media
• Main airlines
• Travel agency
• Health service providers
• Great consumer websites
• Retailers, etc.
Why do you use our service?
Because they have a large user and customer base that must be reached immediately with certain information. Be it a reminder, an alert or some news, all of these companies need an efficient way to convey these messages to their audience. But mass messaging is not just limited to large companies. SMEs can and should also use this service. Although email marketing is considered one of the most efficient ways to reach people, the fact remains that only a small percentage of emails are read. The same risk applies to SMS marketing, but since messages go directly to a device that people are so attached to and don’t require the internet to be opened and read, this risk is worth it. And the fact that even 98% of SMS are opened and read shows that this type of communication is the best if you want to engage consumers and stay on your ‘agenda’.
You should think of bulk messaging as your additional business offering that can increase sales and revenue by allowing you to reach customers when it is most appropriate for them, with the most important information or service they need from you. You can guide them through the sales funnel to achieve macro (buy) conversions or attract small micro engagements, depending on the type of business you are in and your business goals.
Mass messaging is a great platform for running entertaining mobile marketing campaigns that can not only help you earn extra income, but also make people remember your brand and stick with it. Interesting winning games, interesting voting campaigns or question and answer sessions can be organized using different applications and carried out through the mass messaging service. These marketing campaigns will definitely attract new customers to your physical stores because word of mouth is the most powerful marketing tactic of the 21st century. Use bulk SMS to promote your contests and invite participation.
Who can also use a mass text messaging service to gain a competitive advantage and improve customer / user satisfaction? Private and / or public schools can use bulk messages to quickly send information to parents and teachers. Hotels and restaurants should also consider using the bulk SMS concept to send out special offers or invitations. Publishers, theaters, cinemas, and galleries are excellent candidates for using mass text messaging services to announce new books or invite people to premieres and exhibitions.