The new age parallels of positive thinking, inspirational and successful social media quotes, wealth and prosperity advice, and the desires of many to navigate a challenging economy have spawned a new wave of business opportunity proliferation since home.
MLM (Multi-Level Marketing) or Human Based Marketing is the new trend in today’s society. Referral-based marketing models are appearing in most consumer segments and product categories. From one-time one-off purchases to a multitude of juice clubs, one-stop shopping portals offering discount prices on every consumer need in life, to greeting cards, legal and financial services. Most of which are based on initial enrollment packages, automatic shipments, and ongoing entries on your monthly credit card statements.
Many forms of network marketing methods, from Pampered Chef and Tupperware house parties to theater gatherings geared towards promoting regular everyday nutritional products as miracle cures, mesmerizing presentations peppered with testimonials, inspirational stories of wealth in a can, and claims of Provocative value propositions designed to impact people. act without further investigation. Meetup groups, 5-minute dating formats applied to networking a product or service, and educational trainings via FREE internet webinars that encourage additional signups. Everything from the exciting to the monotonous and mundane is available and marketed for those looking to supplement their monthly results.
Referral platforms are appearing in more corporate settings masquerading as profit-sharing programs, such as the Keller Williams Real Estate company’s business model, which has drawn praise from educational institutions such as Stanford University. Other real estate companies such as Exit Realty, Intero and Sellstate have joined this recruitment platform since the success of Keller Williams. With home sales plummeting nationally, brokers along with their mortgage counterparties have been targeted by MLM recruiters as many of these independent contractors struggle to make ends meet.
When so many people are suffering while the middle of the month equals the end of the money, the hype of prosperity through network marketing and home-based businesses captures the interest of hordes of simple-minded blue-collar workers. The promise of wealth packaged in the illusion of sailing the Hawaiian Islands drinking Mai Tai can be further alleviated by the suggestion that anyone can succeed like the leaders who claim they themselves overcame their own financial troubles by jumping aboard, experiencing untold fortunes. . like a dancer in the night.
Facts Tell, Stories SELL and all other enrollment approaches are supported to move crowds to these shows without censorship or due diligence. While some of these companies may appear to have a higher quality product, many of them are of the same or lesser quality than what we can buy at our local discount food market. Even the latest weight loss craze has found its answer in the Shakeology PX90 shake.
This company offers their distributors (Coaches) existing customers who respond to their infomercials in the hope that their MLM minded Coaches can sell them additional nutritional products containing what appear to be everyday ingredients found in most commercial brands protein and meal replacement products found in all health stores and most major gyms across the country at nearly half the cost.
While I may sound angry about this, maybe even negative, my message here is actually the opposite. All of the above exist in our society and I can also stand on my podium and say that all is well. I, too, have joined a dozen of them over the last 30 years and have found some of the best products on the market, though few of them fit my long-term financial expectations.
The message here is that most opportunities are seized with little intelligence and before finding a match with the passions of the heart. It should be a project that matches your passions with where you place the legacy you want to aspire to, while being in sync with the reality of the current opportunity. For those who truly want to succeed in an endeavor that can be shown to pay off based on the efforts of the people making that sale rather than a payout that benefits those at the top, I invite you to contact me. I spent years examining both traditional and modern marketing protocols while supporting a compassionate approach to the human potential movement. I will share with you what can vibrate deeply with your sincere desire to help others.
Copyright © 2010
Bryan Riddley