If you’re ever wondering why some people are so good at what they do or how some of the best salespeople are hitting the numbers every day, this is a must-read article. Top performers have mastered one thing: how to add killer value to your product or service.
There is a zoo in Denver that had a dilemma when it was about to open its doors to the public. Management realized that the cost of removing exotic animal waste from the property would not only be astronomical, it would also leave a huge footprint on the environment. Determined to find a better way, the leader of this team tasked the entire management team with finding the best way to reduce the cost of this responsibility, as well as make a smaller footprint on the environment.
It is no small thing if you ask me.
Nonetheless, the team got to work brainstorming how to make this happen. By the time the zoo opened, they had come up with a plan and implemented what I think was the most amazing solution.
At this Denver zoo today, you can buy a garden compost called Zoop; I’ll let you guess what 2 words make up “Zoop. “Essentially, instead of paying exorbitant amounts of money to remove waste and create all kinds of toxins in the environment, the administration decided to simply package the waste in the form of manure to sell as fertilizer to anyone who has a garden. No It goes without saying that lines often go out the door and customers buy Zoop in droves.
Another zoo in Kansas City, MO echoed this same idea, opting to name its product Zoo Manoo. Either way, this is definitely high on the scale of adding killer value.
The point is, if you can add value to animal poop, you can definitely add value to anything.
The goal of this article is to provide you with a step-by-step guide to adding incredible value to your product or service, assuming, of course, that people want or need it.
You can categorize them differently; However, there are basically 7 ways you can add Killer Value to any product or service. The ability to implement any or a combination of these ideas will instantly enhance the value of anything.
# 1 – Bigger
Larger refers to the quantity; you can always do more or make it bigger than the competition. If you want to outdo the other, creating a bigger fanfare or doing more of the same will instantly add value. In this case, size does matter and people appreciate it. There’s a reason those “all you can eat” restaurants do so well. It’s not about the portion you get; it’s about the value you add knowing that you can eat to your heart’s content for a very reasonable price.
In the case of adding incredible value, BIGGER can definitely be a good thing.
# 2 – Better
Obviously, you would add value to your product or service if you can do it better than others. Regardless of what you sell or what service you provide, the constant search for ways to do it better will instantly set you apart from the rest of the group. Better is about quality and research shows that most people will lean towards other people and companies if they know for a fact that quality is better.
Certainly many decisions are based on price; however, most people will value quality over price, especially if the product or service is within their budget.
Don’t get the point wrong here; I’m not saying that people are going to give up their Honda to buy a Mercedes, not at all. However, I’m saying that people will probably buy a Honda Accord over a Chevy Malibu based solely on quality. These cars belong to the same class; however, Honda is definitely known for producing a better quality car.
# 3 – faster
Speed is definitely an asset to add incredible value; the faster you can provide something the better. People love instant gratification, so if you can find a way to deliver your product or service faster than the other, you’re in gold – your customers will love you for it.
Of course, its quality cannot be affected by faster delivery; otherwise, your purpose will be defeated.
Adding extraordinary value with speed simply means that you can deliver the same or better quality product or service at a faster rate than your competition. That is an incredible value!
# 4 – Innovate
Because you? How is it different from others and why should I give you my business? That is what it means to innovate; You must find a way to deliver your product or service differently.
This is where creativity comes in; innovation is the way to stay ahead. When you are constantly looking for new ways to improve your product or service, the value is immediately recognized. You are definitely in a higher class when you can do this consistently and successfully.
# 5 – Niche
The deciding value is instant if you can find a niche and then figure out how to tailor your product or service to fit that niche. Keep in mind that the niche must be large enough to sustain its growth; however, once you’ve identified that market space, you can easily start adding value.
People love to feel special, so exclusivity of any kind can be extremely high in value. Just like the Denver Zoo found a niche in exotic animal waste, you can find a lucrative niche in your market too. The fact is that any animal waste can be processed to be used as fertilizer; however, exotic animal waste is more attractive to a certain group and you have to visit the Denver Zoo to get your own helping of Zoop.
It’s definitely a niche and you add incredible value by using several of the amazing ways mentioned in this article.
# 6 – Personality
You can always add incredible value by making your product or service more fun, more serious, or more creative, depending on your target audience. If it’s more fun to make or use, many people will recognize it as an instant value.
Chucky Cheese has made a significant impact by making kiddie parts more fun! You just show up with all the kids, eat the food they give you, and enjoy the fun activities available at a reasonable price. The best part is that they do all the work, including cleaning, which we all hate. If that doesn’t add incredible value, I don’t know what is.
It may seem simple, but it really works. Why do you think Chucky Cheese has been so successful?
Whenever we entertain ourselves at home, cleaning is always the most dreaded part. Every time we do it, we always wish we had someone else take care of that part, especially …
# 7 – Relatable
If you can make your product or service more relevant to your goal, you can add instant value. The more you resonate with your customers, the better. Identity is important, and one of the most valuable things any service provider or manufacturer can do is find ways to engage with their customers.
When you deliver your product or service in a way that speaks to the identity of your customers, the decisive value is instant.
Here’s the skinny …
If you manufacture a product or provide a service where you cannot implement one or a combination of these strategies, it may be time to consider selling or doing something else. If you can add killer value to exotic animal waste (POOP), you can add killer value to just about anything.
Don’t be lazy, your customers deserve better, and until you recognize it, you don’t deserve more, no matter what you think.
You’ve heard me say it or read it in my articles: To achieve great success, all you have to do is find a way to create and distribute value to others through your gifts and talents.
It is a simple concept to understand, so start to understand it. I didn’t say it was easy to do, just easy to understand. If it was easy, everyone would do it, but that would be boring and create a boring world. The truth is, I wish everyone would, but the fact is, only 1% will.
Where you fall