Marketing on Facebook is the latest trend for companies trying to increase their sales volumes. Small businesses, in particular, have found Facebook very attractive and, indeed, Facebook has responded in kind. The site has valuable business promotion tools that you cannot ignore when you want to expand your business in the shortest amount of time. Whether you’re launching your brand or already established, Facebook provides you with a marketing platform comparable to none.
Contrary to the common belief of many small business owners, Facebook marketing is not that expensive. The following tips will help you to market on the platform for free and at a very low cost, if applicable.
Choose your custom URL
Similar to choosing a URL for your traditional website address, your Facebook URL should be simple, short, and direct. Although you can manually find out if a URL is available, you have the option of checking the availability of your custom URL using a vine naming service that checks the availability of the proposed URL in seconds.
Social content distribution
Marketing on Facebook involves interacting with potential customers by posting relevant content on a regular basis. Creating such content can not only be challenging, it is also time-consuming, considering the fact that you have to focus on running your business. It is appropriate to hire the service of a marketing company to generate content and distribute it not only on Facebook but also on other social sites.
Use of Facebook plugins
Facebook social plugins are not only free to use, but also the most underused. Make effective use of Facebook connect plugins on your blog and traditional business website. You can also make use of social plugins in Facebook apps for deeper engagement with potential customers.
Use of Facebook Insights
In addition to making various business tools available to you, Facebook also provides you with valuable information tools that you need to monitor the performance of your marketing campaign on the platform. Downloading and analyzing your campaign data provides you with valuable information that you can work on to further improve your marketing campaign.
Although Facebook marketing produces the results you want, the results you expect may not be instantaneous. You must be prepared for a long-term marketing campaign to get positive results. Keep in mind that Facebook marketing is primarily social marketing that doesn’t promise instant financial gain. This is because Facebook users visit the site to connect with their friends and not to buy goods and services. Therefore, your marketing goal on the platform should be to popularize your brand before you can make financial gains.