AdWords was first launched on August 23, 2000 as an online advertising platform under the Google flagship model developed by Bill Gross. Salar Kamangar was responsible for the creation and development of the AdWords concept. He was the first company employee at Google and oversaw the creation of the AdWords product.
Google AdWords is an online tool developed by Google through which various services and products can be promoted in the online marketplace to attract more crowds to your domain. It helps providers of products and services to answer the question “know what the consumer is looking for?” The search provided as a result is detailed, as it also tells us about the average number of searches for a particular requirement over a considerable period of time.
Google AdWords is widely used by digital marketers to rank websites by searching for keywords for a certain project. It also suggests more alternative keywords for better page setup. The suggestions provided by the app were also accommodated with the number of times being searched, as well as letting you know the period of how long the time period has been considered.
Google AdWords is also a source of paid advertising. AdWords has become Google’s main source of revenue, contributing to Google’s total advertising revenue in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. This service is enabled by many entrepreneurs for which they pay Google in exchange for the click that consumers make to reach their website through the Google search engine.
The AdWords program includes local, national and international distribution. Google presents these ads in text, image and video formats.
Google AdWords is now the leading online advertising establishment and also provides a foundation for students to understand the concept of the digital marketplace.
It has been the foundation of digital marketing as it helps in keyword research. You could log in with the gmail identifiers, as everything is included in the Google flagship.
FACT: ALMOST 80% OF GOOGLE’S REVENUE IS GENERATED BY GOOGLE ADWORDS ADS (LATER UNDER THE NAME GOOGLE ADS).
Features of Google Ads
1. Google gets 33% of all online advertising revenue (38.6 billion from 117.6 billion)
2. The average click-through rate for a Google ad is 3.16%.
3. An ad in the first search position has an average click-through rate of more than 7%.
4. Number of companies that advertise on the Google Search Network: more than 1.2 million.
5. Number of sites that are part of the Google Ad Display Network: more than 1 million
6. YouTube (part of the Google Ad Display Network) has a monthly audience equivalent to approximately 10 Super Bowl audiences.
7. An ad on the YouTube home page costs, on average, $ 400,000.
8. Currently, there are at least 300,000 mobile apps serving Google mobile ads.
9. Mobile phone listings work: 70% of mobile search engines call a business directly from Google Search.
10. 33% of all Google search clicks are generated through mobile devices.
11. Spending on PPC ads increased 12% YoY in Q4 2013
12. Google AdWords click-through rates increased 25% in Q4 2013 vs. Fourth quarter of 2012
13. Between December 2012 and December 2013, there was a 27% increase in total investment in AdWords.
14. In 2014, 72% of Google AdWords marketers plan to increase their PPC budgets.
15. Online marketing, including PPC ads, is 54% successful in generating leads.
16. Local TV advertising (on the other hand) has a 1% success rate in generating leads.
17. Businesses earn an average of $ 2 in revenue for every $ 1 they spend in AdWords.
18. If there is no right column, 45.5% of people cannot distinguish between paid and organic search results.
19. “Safe” is the most expensive AdWords keyword. It costs, on average, $ 54.91 per click
20. The Google Display Network offers 180 billion impressions (views) each month, which equates to approximately 6 billion per day.
