SEO
SEO, which stands for search engine optimization, is crucial to your company’s presence on Google and other search engines. Having a strong SEO strategy can help your business and products reach the target market they are designed for in an organic and non-intrusive way. Search engines are the ideal arena for marketers, as the consumer is usually actively searching for a specific product or service, which means you already have an interested customer base who will click on your link.
There are countless ways to improve the search engine optimization of your business website, but the main concept is to get your link in as many ways as possible without (directly) spamming. An effective way to achieve this is to comment on other blogs that cover topics related to your industry or product/service. This will get your link out into cyberspace and also allow you to possibly establish a connection to a blog that might, in the future, include your company.
social media
The main benefits of social networks are that they are free and have no barriers to entry, so there is no valid excuse for not having your business active on platforms like Facebook and Twitter. Social media allows you to reach potential customers directly with short, easy-to-digest updates about your products and services.
The most important facet of using social media is to engage your followers and give them the feeling that they can access your business whenever they want. Ask questions, give answers, comment on posts. A great way to build a following early on while also scouting for potential customers is to save a few keyword searches that involve your business and/or products and services. Get in touch with those who tweet about the keywords. It’s hard to build a following quickly using social media, so don’t get discouraged if you feel like you’re not getting anywhere right away.
Blog
Adding a blog to your website can be a great online marketing tool in the same way as social media because blogs provide helpful, “bite-sized” posts. They also allow you to embed media in a variety of ways that you might not want your official website to contain. For example, you could update your blog with a link and summary of an external article that mentions your product, service, or industry. You can also add a post with images and/or videos of your latest product or from a conference your company recently appeared at. Be sure to link to the product page on your website in the article so potential consumers can easily find it.