Google Page Rank is one of the first things we check while optimizing our website as it shows us the relationship of the website with the search engines and SERPs. It has been a topic of great intrigue to many as to what algorithms Google uses to give a website its page rank. Well, for starters, what is Google PageRank? Google Page Rank is a numerical value given to a website that represents its importance on the Web (according to Google). Wikipedia explains Page Rank as a link analysis algorithm used by Google that assigns a numerical value to a website to represent its importance on the World Wide Web. With this out of the way, the question arises for all search engine optimization experts on how to increase the public relations of a website. Typically, a transition from PR0 to PR2 is usually quite quick and happens within the first 6-9 months of going live with the website. The transition from PR2 upwards becomes more complicated and time consuming and no matter what you do, the results are not instant.
As I mentioned earlier, PR is a link analysis algorithm, so it can be safely assumed that Google ranks a website based on the website’s link popularity or the number of incoming links. Whereas search engines like Yahoo and MSN give more importance to the content of a website and the page aspects of the website. Search engine optimization experts know that no matter what happens, unique content is the key to the success of any internet marketing campaign. To market the products and services in order to establish an advantage in the business niche, unique articles with relevant/popular keywords are a must. Once you write your unique content and distribute it to the right channels, you will gain inbound links and thus help increase PR for your website. Make sure to include your website URL and desired keywords in your content while submitting your content through article submissions to quality web resources as they are the ones that rank and index your content with the major search engines.
Here are some tips to increase PR for your website using unique content:
1. Submission of articles
2. Submission of press releases
3. Blog Submission – Maintain a blog on your website. It’s not only a great way to add articles, but also a great way to please and engage with your website visitors. It’s also a great way to retrieve links for your website.
4. Article Ads – Advertise your article using article ad lists as they submit your article to thousands of subscribers.
To summarize the above, writing unique content and distributing it using relevant sources helps you build your website’s popularity as well as your business/brand exposure. Now, isn’t this a great way to increase your website’s ranking and Page Rank while building quality links that are so appreciated by Google?
I hope you will use this article as part of your future internet marketing strategy. If you have questions, feel free to comment or email us. If you need SEO SEM services, do not hesitate to contact us at Felix Labs and we will be happy to help you.