Google is a beast that many people never learn to tame … but after years of getting to the top ranks for various clients, I’ve found a different pattern in how the best sites rise to the top. And the good news is, if you understand this pattern, you should also be able to rank highly for your site. These are the 5 steps that any webmaster can follow to rank their site well:
1) Post individual pages of targeted content – If you look at all the top-ranked sites (Wikipedia.com, for example), they all have one thing in common … they all have many pages of targeted and targeted content. Google bases its results on relevance and many webmasters make the mistake of trying to optimize a single page website for many different key phrases. This will do nothing but harm you – you need to create as many individual pages of targeted content as possible to get the highest ranks.
2) Create “internal” links between your own pages – One of the best ways to get a high ranking for your site is to make sure that Google can find every page on your site. You need to interconnect as many pages of your own website as possible so that Google will search your entire site. This is a mistake many people make, and it’s one that you can easily improve your site’s rankings with relatively little work.
3) Submit articles to get links from other sites – Submitting articles to article directories is a great way to rank higher. Not only do you get a strong backlink from a site like EzineArticles.com, but you also get other blogs and websites republishing your content with the link intact. Another nice benefit of this is that some articles can get to the first page of Google on their own, generating large amounts of traffic to your site with relatively little work on your part.
4) Create a blog – Creating a blog is a great way to boost your search engine submits for several reasons. The most important factor is that if you post regular updates on a blog, those updates are often indexed by Google and can sometimes generate good traffic. Blogs also have “RSS” (Real Simple Syndication) feeds that allow other sites to post their content and a “backlink”. All of this works to increase your site’s search engine presence and will also grow your brand. Blogs can be very beneficial and are easy to start; just google “wordpress”.
5) Get high-quality links – Getting links is the main way that Google determines where to rank your site. There are many ways to get links, but the best and most effective way to get them is to buy what are known as “high quality links”. These are links from high PR (pagerank) sites that are a bit more difficult to obtain than normal. If Google sees your site getting a lot of high-quality and PR one-way links, it will get you to the top of the rankings quickly and easily. To get the best links, you should either approach established sites in your market, or you can use a service that has a large number of sites that provide these types of links. If you can get one of these services, you can create as many high-quality links to your site as you want and rank higher. Getting high-quality links is actually one of the most effective ways to rank high on Google and it’s what many of the best search marketers focus on when they get their first ranks.