Content is still the king of the Internet. Most people go online looking for information on their favorite topics or whatever is on their mind at the moment. Frequent Internet users seem to have an insatiable appetite for information in various fields.
So, if you want to drive targeted traffic and pre-qualified potential buyers to your website, you really need to post useful information online in the form of fast-reading yet interesting keyword-rich articles.
Here are four reasons why you should do that.
Reason #1: Get premium exposure for your website
It is much easier to achieve high search engine rankings for article pages than it is for your home page or sales pages. Search engines are crazy for new content on just about every topic under the sun.
So write your articles on less competitive keywords (look them up on Nichebot.com) or edit those keywords into your own existing articles. You will have a much better chance of having your article indexed by major search engines.
Just be sure to put a link to your main website in the per-line article or resource box.
Reason #2: Get Automatic Backlinks From Authority Sites
Every time your article and sitelink is republished online, you provide a link back to your website. Search engines consider backlinks as a kind of recommendation for your website. If your site has a number of quality backlinks, you can quickly improve search engine rankings.
Submit your articles to online article directories. In most cases it is free. Many directory sites are considered authority sites by major search engines, and are frequently crawled for new content. This means that the website link you include in your article will also be indexed from the site it is on.
Offer your articles for reprint as well. When other website owners republish them on their own sites, even more backlinks will be developed for your website.
Reason #3 – Improve your conversion rate
By conversion rate, we mean the percentage of website visitors who convert to paying customers and sales.
You can increase your credibility and convert more website visitors into paying customers by providing them with articles on interesting and informative topics, and then introducing them to related products that you have for sale.
On the other hand, simply displaying products on your website, without related information or content, will likely result in a low conversion rate. It is important that you use articles to first test your credibility and your knowledge in your field.
Reason #4: Its Cost Is Virtually Zero
All you need are your thoughts and your computer. If you can write a letter to a friend explaining the details of a topic, then you can write topical articles to post on your own site and submit to other sites.
However, if you don’t like to write, or just think you can’t, you can still have original keyword-rich articles written for you. A new 400 word niche article on a topic of your choice can cost you $5 to $7 at JustArticles.com – but the potential value is huge in terms of attracting targeted visitors and buyers to your website.