If you have a digital photography or wedding photography blog, getting free targeted traffic largely depends on where you are in the SERP listings. In other words, if you type the keywords you’re campaigning for into Google, take a look to see where you rank.
Trying to improve your ranking on Google is known as search engine optimization, or SEO. Google ranks websites based on external backlinks pointing to a given site and is also determined by link quality and relevance.
The higher you are on the search screen, the higher your page rank and the more traffic you will receive for that particular keyword.
Improving your ranking is getting backlinks to your site that have the Dofollow tags in the website source. One method is known as blog comments on sites that are relevant to your niche. If you have a wedding photography blog, I would actively comment on these sites with good relevant comments that will add to the discussion.
There are two types of tags implemented in blogs in the source section. They are known as Nofollow and Dofollow! Basically, Google ranks a site by the quality of the Dofollow links pointing to your website.
Do not follow blog links!
Blog comments on NOFOLLOW tags have ZERO effect on search engine rankings, and is a complete waste of time in terms of SEO.
Where can you find Dofollow blogs?
A quick method to find these blogs is to put the keywords “Dofollow Wedding Blogs” in the Google search box. You will find hundreds of blogs that have these tags implemented on their sites. There are also software tools that can do the work for you when it comes to finding these Dofollow blogs.
A word of warning, Google has changed its laws and may penalize blog owners for spamming sites to increase their page ranks through automated means. So build your links naturally over time instead of trying to get 1000 links pointing to your site in a week.
To check if a blog has enabled Dofollow tags, Mozilla Firefox has a great SEO plugin that can easily find the tags for you. Do a search in the Mozilla Firefox add-on for “Quick Search Status” and install the add-on.
You will be removed from your page rank faster than you got there! Earning the respect of Google is building your keyword campaign naturally. Avoid spamming blog sites, implement different URLs when commenting to allow for deeper linking, indexing, and of course make the process natural and adhere to Google’s strict rules.
BUT since many people used this system to post spam, most blogs have inserted the NOFOLLOW tag in their comment systems, which tells Google and other search engines to ignore the link. So keep it natural and don’t spam!