Mobile apps are playing the role of a marketer for businesses outperforming all other methods of promotion and advertising. However, not all apps prove to be a great tool for marketing a company’s products or services. Apps that are simply good looking or have great features may not be able to convert users due to the complexity of the user interface or navigation. Therefore, the main focus of mobile app development should be on conversions rather than just making it beautiful and innovative.
There are many ways to increase your app’s user acquisition rate and secure your conversions. Some of the most effective ones are discussed here for you.
Make the onboarding experience more seamless
The user experience (UX) determines the fate of an app, especially onboarding. It is the first point of interaction with users and thus can leave a lasting impression on their minds. Therefore, make it as simple as possible by providing fewer actions to users. Make registration/login quick and hassle-free, preventing users from entering too much personal information. Use graphic illustrations and gestures instead of long, boring text to instruct them on how to use the app’s features.
Optimize the loading speed of the application
Most of the users stay away from apps that take longer to load, causing a delay in what they want to achieve. Work to optimize the speed of your app as it develops. If you can win the interests of users in the first place with your speed, there are great chances to optimize conversions.
Push notifications with personalized offers
After analyzing your users’ behavior in the app in their first few active sessions, come up with a strategy to send them push notifications. Push notifications are effective at converting users when they are relevant to their interests or preferences. Give users a hint that you have something just for them. Personal offers make them feel cared for and therefore may better convince them to make a purchase or take advantage of your service.
Encourage users with bonus points or rewards
Users like appreciation! Give them little surprises as they complete a task or check out an order with bonus points or rewards. Encourage them to accumulate more points or rewards of this type, which will generate a great offer later. While it’s a great way to encourage user engagement on a consistent basis, user churn will decrease significantly. Users will always have a reason to come back and make a purchase request/order.
Include social media integrations
Popular social media platforms like Facebook or Twitter have a massive user base, so integrating your app with them can generate lots of users through referrals. The trick here is to use eWOM (electronic word of mouth). Your need to persuade current users with referral rewards to spread the benefits of your app using their social media accounts. Customers are your main advertisers, so any positive feedback is sure to convince others to use your app and realize its benefits.
Influence users enough so that they don’t just stick around, but actively move through the conversion funnel, i.e. reach the checkout or in-app engagement endpoint. The above tips together explain how to make your app journey seamless from the start, win over users with personalized features or offers, and keep them engaged throughout. If you have an app idea in mind and want it to experience maximum conversions, keep these tips in mind and ask your developers accordingly.