The world of search engine optimization has changed since the advent of the Internet. With the evolution of search engine algorithms and the change in consumer behavior, marketers are trying to find new methods to meet new challenges. If you want to stay ahead of the competition in 2020, we suggest you implement the latest strategies. In this article, we are going to discuss 7 SEO tips that you may want to follow for better SEO.
# 1: image link building
Image link building refers to the photos you find on other websites that link to your site. These photos are usually downloaded from your website and uploaded to a different website. If someone has used your photo on their website without linking to you, you can send them an email request for a backlink. This will be a win-win deal for both of you.
# 2: landing pages must be relevant
Make sure your website home page provides content relevant to online searches. It’s not a good idea to rank for a keyword list just to drive traffic. The content on your home page will be of no use if it does not meet the needs of your target users.
In other words, you may want to incorporate relevant keywords and phrases into your landing page content. Uploading misleading content to your website is one of the biggest mistakes you can make.
# 3: work on your metadata
You may want to review your metadata to make sure it contains relevant keywords. Apart from this, the metadata text should be attractive. However, you may not want to stuff keywords as this can have a negative impact on your ranking.
# 4: your web pages should load quickly
About two years ago, Google announced that it will consider page speed when ranking web pages. So what you need to do is make sure all your web pages load quickly. If they take years to load, the user experience will be negatively affected.
# 5: Keywords vs. content topics
You may want to focus on content topics rather than keywords. In other words, you may want to create content that piques the interest of your users. Full articles contain different variations of the main keywords and phrases.
# 6: mobile affairs
Today, most people search the Internet on their mobile phones. Therefore, Google gives more weight to websites that are optimized for mobile devices, such as mobile phones and tablets. So, make sure your website opens well on mobile devices too.
# 7: work on titles and subtitles
Blog posts and articles that you publish on your website should consist of headings and subheadings. The length of your article should also be optimized. The content should provide answers to user questions. This is enough for a better search engine ranking.
In short, if you want to rank your website in 2020, we suggest that you follow the 7 tips given in this article.