Without a doubt, your clients and prospects watch a lot of videos on a regular basis. In fact, social videos are one of the most popular and effective forms of content out there for business people. Each video is short and very effective. Social videos can give your business a huge boost.
Take advantage of everything you can for your business
The truth is, if you’re not making the most of videos as part of your overall content marketing strategy, you’re doing your business a disservice. Regardless of the size of your business (small, medium, or large), you can still use videos as an extremely effective marketing tool that can help you take your business to the next level.
You can record your videos with a smartphone or some other handheld device that has a camera. It’s that simple and it won’t take a lot of time or effort to get something that works well for your business.
So at this juncture, you might be wondering what a social video is and how it can work for your business.
What exactly is a social video?
It may seem like a pretty broad term and you can define several different types of video (in your opinion). The most basic definition is that a social video is a video that is created with the intention of being shared and viewed on social media. However, what a social video is and how to get the most out of it is worth exploring further.
- One of the most important things is that social videos need to be optimized (just like written content) for the social networks you plan to post them on. Every social network is a little different. That means your videos need to be optimized for each social network in a personalized way. That may take a bit of time and effort to accomplish, but you will get used to doing it and before you know it, it will become second nature to you. The trick is to focus on each social network separately.
- You need to make sure that your social videos can be shared. When you optimize your video content, the optimization not only applies to the social network that you are sharing that video content on, but the video itself needs to be optimized as well. Some of the essential elements that your video content should contain are some kind of emotional connection with your readers and a story that manifests itself very strongly. Your video content will not be read and it certainly will not be shared if those two items are not in your content.
- If you are sharing a live video, it must be sincere and authentic. None of that should seem artificial. With your viewers’ short attention spans, you really can’t afford to offer them less than that. Your live video should feel like you are in the room with the other person.
The goal of social videos is to get lots of people to watch and share them so that they go viral. If your social video tells a story in a compelling way and connects with your viewers in a deeply emotional way, it will be shared.
The need for social videos for your business
There are several really good reasons why you should include social videos in your content marketing strategy.
- A greater number of social networks are promoting social videos on their sites: Many of the popular social networks are promoting more social videos lately. That alone is a good reason for you to start creating them for your business. That means more people are paying attention to what you are doing (as well as what many other companies are doing). Video content is gaining more and more credibility and that means that if you share social videos, your brand credibility will also increase.
- Social videos attract millennials: As much as older generations may not want to admit it, millennials are a very important group of people to reach out to when it comes to your brand and your business. The truth is, you need millennials to buy what you are offering. If approved, you will have succeeded with a significant portion of the market. It’s that easy.
- Videos have a unique effect on people: It is a fact that many people are visual, which means that they respond positively to visual content. Videos certainly fall into that category. That doesn’t mean that the words on a page aren’t important, but as a professional, you’ll want to offer different types of content so that you can reach many different groups of people.
- Pay attention to the competition: It is important that you get on the train because if you don’t, you will be left behind. The truth is, your competitors are embracing social video for their business and you should do everything you can to keep up. Otherwise, you will be hurting your business and your brand.
- Your social videos can generate income: There are many positive results from social videos, including higher website conversion rates, higher amounts of website traffic, and much larger views on the social networks that you have posted your videos on. The answer may very well be overwhelmingly positive.
conclusion
Social videos help you increase brand awareness and allow you to tell your brand story in an extremely effective and memorable way. The more social videos you create, the better you will perform and other people will start to notice, respect and appreciate all of your efforts. The reality is that many social networks are expanding to include social videos because they recognize how effective they are. The visual element ensures that the concepts you present will be memorable and powerful. Social video is an extremely effective tool for your business and you should take advantage of that tool as much as possible.