Getting started with eMarketing is easy and there are thousands of resources online. To be successful with eMarketing, you need to clearly define your website marketing strategy. Setting up a website is the easy part. The most complicated part with eMarketing is correctly marketing your blog or website to generate traffic and visitors. Attracting visitors and creating traffic is the only way to be successful. Without traffic, you have nothing, no readers, no sales, and no profit.
Building a strong and powerful fan base can be difficult at times. The competition is fierce and growing every day. The key to success is clearly defining a website marketing strategy that allows you to be successful.
To define your website marketing strategy, you need to focus on 5 key components.
Central axis: Your hub is your blog, where you’ll post educational, enlightening, and entertaining articles or reviews. Your goal will be to create content that provides useful and valuable information to your readers. Your website marketing strategy in this case is to create good content that will retain your readers, content that will present you as a leader in your field of expertise.
sales funnel: an extension of its central axis. Once you have earned the trust of your readers, they will seek out your offers. If you want to monetize your website, you need to have a clear connection to your sales offers. Your central hub will drive readers to your offer, if it adds value they will seek it out. Know the needs of your readers, solve their problem and they will fall into your sales funnel.
Content syndication networks: Content syndication is how you will expose your content to various networks. Your network will function as your sales force, bringing potential customers to you. The definition of “content syndication is the act of expanding the reach of content from your central hub by distributing it to your content syndication network”
Social networks: Social networks act as your distribution platform, they represent the way your content is distributed.
search engine visibility: The search engine is the place where you will be seen and discovered. This is where your readers will look for you. Make sure you use all the SEO tools that will put you on top. Search engines work with complex algorithms that take into account not only your content, but also your social media exposure.
Learn how to use social media and content syndication network to promote and market your blog by setting up your own website marketing strategy.