Do you know if your social media advertising is working or not? As a business owner, you probably have multiple social media accounts to increase your brand awareness online.
But does having these accounts and getting a few likes and shares here and there give you the results you want?
Here are 5 signs that it’s time to take your social media advertising to the next level.
1. You get few likes or comments
We’re talking about individual post likes, not page likes. When people engage with your posts, it’s an indicator that they like what you post. And the opposite means that your posts have little impact. Therefore, “follower count” is not a complete metric; You can have a million followers, but if they don’t like, share or comment on your posts, it doesn’t matter.
Look at the number of interactions generated by your average posts, including likes, shares, comments, and retweets.
2. Your advertising strategy is in the background
Take a few minutes and think about your strategy. Do you have long-term goals? Do you have short-term goals? Is there a reason why you are using a certain platform? How do you plan to get more engagement?
If you don’t have solid answers to these questions, your marketing strategy is an afterthought or you don’t have any marketing strategy at all. You are floating, hoping for the best. Do not do this! Write what you want to achieve. Make a list of many long-term goals and a few short-term goals. Find out which is the best platform for your brand and business. Have an outline of what you want to post ahead of time and how you want those posts to improve engagement.
3. Most of your posts are self-promotional
If you browse your brand’s new feeds, what posts do you see? Are they entertaining, informative, or conversational posts? Or do most of them feature your brand’s products or services?
If most of your posts feature your products or services, then you are losing audience. People don’t like being advertised all the time. Instead, take your social media marketing to the next level by being personal and connecting with your audience.
4. You haven’t reviewed your analytics in months.
Advertising is data-driven. What has worked in the past? No? Don’t repeat the same mistakes. Always check your social media analytics at least once a week.
5. Can you remember the last time you had a conversation with a follower?
Conversations will keep people coming back to your page. It is not enough to post a link to a blog and be done. If someone asks you a question, be there to answer it. And if they comment, you should acknowledge them.
Acknowledgments and commitments will make your followers feel valued and appreciated. If you can’t remember the last time you had a conversation with a fan, you need to scale up and improve your marketing strategy.