Research has shown that 42% of gamers play online games for one or more hours a week. 50% of people who play advergames will do so for 25 minutes. And 90% of people who receive ad game challenges from someone they know will not only play a publicity game, but respond to whoever sent them the challenge with their score.
So what do these statistics mean when applied from a business perspective?
More revenue, more brand exposure, and a very positive ROI for starters. Advergames are interactive games that a business can place on its website for visitors to play. The advergame of a company can incorporate corporate colors, logos, products and advertising messages. A small, interactive, and easy-to-install form of entertainment, advergames can be placed anywhere on a website and offered free or incur a monthly fee to play.
Before they penetrated the Internet, advergames were most commonly distributed on floppy disks. But their goal was the same as their modern counterparts; provide promotional incentives with the aim of eliciting consumer response and increasing consumer awareness.
Advergames are usually commissioned by companies that want to add more to their online presence. A game development company will develop the game, customizing it to meet your client’s requirements. Advergames come in almost all types, from reworked arcade-style classics to memory games. However, if requested by a business, it is generally possible to create a one-of-a-kind advergaming experience.
If your business is a food establishment, you can create an advertising game that looks and feels the same. Let’s say, for example, that your establishment has a games room. If you choose to create an advertising billiard game, your property’s colors and logo may appear on the pool table felt. Similarly, if you choose an advertisement dart game, your logo and colors could appear on the dart flights and / or on the dart board.
Advergames can offer continuous play or allow players to take a break between games. During the break is a perfect opportunity for players to learn about your daily specials or products that you plan to introduce in the near future.
Advergaming offers businesses a unique and powerful way to engage with visitors on note one, but on multiple levels. Players receive prolonged exposure to your company’s brand or cause, which may result in future purchases from you. And if your advertising game is especially creative, visitors are likely to tell their friends about it. This is also known as word of mouth or viral advertising.
Many advergames also include the option to track each visitor’s gaming experience. This can provide a business with detailed information that can then be used to fine-tune an advertising game for even more exposure and impact.
With so many benefits, advergames can create an exceptional branding environment for almost any product or service. And with revenue from ad games expected to skyrocket over the next three years, there has never been a better time to learn more about how they can benefit your business.