Your best chance of success with email marketing is to create a plan based on the products you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused on promoting your products and/or services and that requires planning. The following steps will help you increase the results of your email marketing.
Create a product funnel that works – You probably already have several products and services, but you may not have yet designed a product funnel that helps you understand how everything is interconnected and works together. Understanding this can help you keep your various lists and promotions in order.
Sales page design for each product – Each page should tell your audience the benefits of buying the product. Remember that sales pages focus on the audience, not you. Advantages over features, always: Pretend you’re the customer and answer any questions and concerns they may have right on the sales page.
Start proper email lists for each product– Using your autoresponder, create the lists for each product or service that you will promote. At a minimum, you’ll want one general email list for people who visit your blog’s front page, and then two lists for each product you sell. Create a list for people who bought the product and a list for people who just want to learn more about the particular product. Name them appropriately so you know where to place messages based on where the audience joins your list.
Develop a new product launch schedule – Knowing when each product will be released for upcoming new products or services will help you identify which lists you can include announcements and information on. Plus, it will remind you to create new sales pages, listings, blog posts, and email marketing messages for each new product.
Create a blog post publishing schedule – Based on the product release schedule, write blog posts and set deadlines to schedule them. Make sure some blog posts promote the various sales pages and other blog posts are designed for those who have already bought. For each message, consider who will see it and where it came from.
Create a social media content posting schedule – Develop social media posts in a series based on your blog posts that will entice your readers to click through to your sales pages and buy or sign up for your email lists.
Create an email posting schedule – Based on how it all works together above, create a series of emails that you can edit appropriately for each separate list you want to promote the new product to. Load them into the correct autoresponders, making sure they link to the correct sales pages based on the audience they’re sent to.
Create follow-up messages – Don’t forget to create all your follow-up messages also for each product you sell. Once sold, you’ll want to stay in touch with the customer who bought it so you can market future products and services to them.
By creating an action plan to follow, you can ensure that every time you launch a new product you can promote other products and services without too much bombarding your list with messages they don’t need, thereby increasing your conversion rates. exponentially. If all the content you create comes together like a puzzle to seamlessly promote all your products and services, it will become that much easier to set up each new product.