Just because you create a Facebook fan page doesn’t mean that people will automatically start reading your posts and linking to them. When used correctly, social media can be a very effective marketing tool. Building a strong online presence on Facebook will help you drive more traffic to your website and grow your business. If you want to create a successful fan page, you must first identify your goals and plan well in advance.
Here are some Facebook promotion tips that you might not know about:
Use images
People are more interested in looking at photos than in reading articles. Share interesting pictures that catch people’s attention. Add a compelling description along with your website address. One of the main advantages of using images to promote your content is that you can always edit your description and change what you have written about your link.
Tag your fan page in your updates
Every time you share content on Facebook or post on other walls of the page, tag your fan page. All you have to do is type the @ sign and the first few letters of your page name. Every fan is a potential customer, so be sure to promote your Facebook fan page effectively.
Share old content
If you don’t have time to write new articles regularly, share your old posts on Facebook. This strategy will bring you targeted traffic and keep you in touch with your fans. Sharing old posts that provide value to your website visitors is a great way to build your online presence and get relevant backlinks.
Create a new Facebook timeline cover image
Make sure your cover image reflects your brand and your values. Choose an image that helps you connect with your fans. If you want to bring a new experience to your visitors, create several different timeline covers and change them regularly. Use simple language that inspires your audience. Include visually appealing graphics, logos, and branding images.
Request feedback
Make your fans feel that their opinion is important. If you plan to change something on your website, share your ideas on Facebook and ask your fans what they think. Use the same strategy when launching a new product or writing a controversial article. This can help you better understand your visitors and serve them better content. Try to keep your readers interested, encourage them to speak up, and show them that you care about their opinion.