The housing market took a big hit last year, along with the rest of the economy. However, the worst is not over yet, and many homeowners find themselves in the position where they need to sell their home quickly to regain control of their finances. This article gives you some ways to speed up your sale and shows you where to download a full 21-day selling plan.
To start, let’s focus on your advertising strategy. Techniques that may have worked well in the past simply don’t work anymore. The market has changed and buyers know that they are the ones who control the process. Try to create a sense of urgency about your sale with a headline like “move in today” and “below market price.” Use the Internet in addition to print media and be exciting, creative and unique.
If you really need to sell the house quickly, you may want to opt for an event-style presentation, rather than showing each prospect at a time. All you need to do is advertise with an “open day” date and an RSVP phone number. Mentioning something like “limited space available” is a good way to add to the excitement.
As for the actual house show, make sure the place is clean and decorated accordingly. Think about the following:
– Clean the main living spaces. Choose an open and airy feel so people can imagine what it would be like with their own furniture instead.
– Replace ugly lamps, especially in the kitchen and bathroom.
– Speaking of the kitchen and bathroom, these are the most important rooms in the house. Pay special attention to them.
– Don’t go overboard trying to impress your guests. A little cheese and light refreshments are enough.
As you can see, there are many things you can do to make a good impression on your property. However, open house events are not for everyone.