Network marketing is today’s answer to many home-based MLMs and entrepreneurial ventures. Baby boomers in their fifties and older are now a welcome part of this gigantic virtual market.
Enthusiastic baby boomers who are also passionate about MLM marketing should make extensive use of the Internet:
Marketing allows marketers to connect with anyone almost anywhere in the world in a fraction of a second. Baby Boomers who grew up with mass marketing and the rise of advertising probably know more about branding and aggressive marketing strategies. Internet marketing is simply a more refined application of these techniques, albeit through the World Wide Web.
Despite technological transitions and a faster pace of work, the basic fundamentals of marketing remain the same. A traditional salesperson who says ‘The customer is king’ in the virtual world will change this paradigm to include ‘The customer is an informed king who has options at the click of a mouse’.
Since the information explosion also generates a lot of unwanted information or spam, just be a little careful when sorting out lucrative deals or quality leads among the various ones.
Learn the intricacies of social marketing and affiliate marketing and put them together to generate multiple streams of income. Many revolutionary marketing systems now teach how to earn residual income that multiplies as your business expands.
Don’t be afraid to learn new skills and let yourself go. You’d be surprised how many baby boomers today have fun surfing the net and enjoying the thrill of online shopping. One thing leads to another and now you find virtual communities of baby boomers.
Network marketing with baby boomers can be a very attractive proposition for marketers of all levels.
Baby boomers aging into a relatively wealthier and more prosperous society than the younger generation have never had it better. A host of innovative products have evolved over the years to cater to this very lucrative market. Information is the key to generating quality leads here.
Reaching them is possible if you understand their specific needs. Shelling out $3000 for a new lifestyle device may invite skepticism, but wait again! If it’s an additional subscription supplemented with a free sample and a brochure explaining this new concept… fine! You have a chance.
Value for money is still what they essentially believe in. A product or concept that directly addresses your needs while providing easy access without cumbersome procedures has a better chance of winning over your stakeholders.
Despite paradigm shifts and emerging new ideas about life, baby boomers around the world are a diverse group. They could be starting a new career or they could be comfortably retired. But they still want to hold on to their fading youth and often seem predisposed to try new products and concepts. With the desire to live their lives more pleasantly, this segment is very mature and open to using their skills to build MLM businesses. This group likes to live well, to experiment and also to influence others to do so.
Many of them have learned to be experts in the network. Those who are still testing the waters may need a little push and some convincing before adopting online marketing methods. Offer free demos laced with an encouraging attitude and you’ll have a genuinely interested prospect. Outreach through emails and newsletters is also welcome, but only after preliminary introductions have been made.
Most of all, give him a thumbs up for his Never Say Die attitude!