The article marketing process is quite simple. You write articles and submit them to article directories where they are read by a wide variety of readers. Links from your author resource box drive traffic to your website.
Article Marketing Breakdown
E-zines, newsletters, and content sites help build your exposure online. They create backlinks that increase your link popularity and page rank. The backlinks generated per article often number in the hundreds.
Articles ensure that the targeted traffic to your website is qualified and highly targeted. Readers who click the link in your author resource box are already in the early stages of making a purchase. Be the expert they are looking for and share valuable information about the product they are currently researching.
Article marketing experts recommend posting 3-5 articles per week on a variety of topics related to your website. Within three months, your marketing campaign will create thousands of links to your business. Highly targeted, qualified links created through direct marketing articles from stakeholders in your business.
Talk directly to your target market
Articles must be precise and to the point. The voice of each article will vary, but the facts should always be present and easy to read. Every reader needs to feel that you are speaking directly to them.
Your target audience is already looking for information about your products. Provide them with the information they are looking for. Talk directly to them and assure them that the product you are promoting is the one they need.
Don’t turn your articles into sales pitches. One of the most common misconceptions is that an article marketer sells with the use of articles. Most article directories do not allow direct selling through articles.
The purpose of an article marketing campaign is to increase page rank and SERP while informing consumers. Sales pitches are specifically rejected by 95 percent of article publishers. They want information and content, not sales letters.
It is better to leave your sales information for the website itself. Share valuable information with your readers and then let them decide if they want to click through to your website. The process is better known as pre-sale, not sale.
Generate thousands of backlinks
Article syndication companies work in conjunction with thousands of article publishers. The publishers themselves simply provide a place for articles on certain topics to be published. The role of the distribution company is to ensure that each article meets the requirements set by each individual publisher.
Picky publishers will not publish your article if it reads like SPAM. Your marketing articles serve as quality content for your e-zine. They don’t want sales pitches or irrelevant information that doesn’t attract visitors.
If publishers choose not to publish your article, you are only doing yourself a disservice in the long run. Every article that doesn’t get published is a backlink that you don’t receive. Wasted effort is wasted time.
smart work
Make sure every article you submit to publishers gets published. Don’t be fooled with valuable backlinks just because of a few sales pitches here or there. Sales pitches do not reach your customers.
People rarely buy land shark products. Don’t be pushy. Use the article marketing opportunity as a way to connect with the reader and share the information they need to make a purchase.
After an article is published, your work with it is complete. Search engines index it and direct readers to it based on keywords. Article content takes over the task of referring people to your website.