Are you in control of your own website or is it being held by your hosting company?
Are you trying to grow your web presence, but have a sneaking suspicion that your web designer is dodging your phone calls?
It can be quite frustrating trying to grow your online presence but continually being sidetracked by technical issues. If you’re trying to grow your online presence and are running into technical snags, the answer is to take control of your website.
Your website is the lifeblood of your business and no one is more qualified to grow your business than you. Having a techie to help is nice, but too often website owners end up handing over the keys to their business.
For any type of online success, you must have the ability to move with the pace of the rest of the world wide web, and unfortunately, by trusting an unmotivated webmaster, you can lose the game before you even start.
There are two paths that people take when they decide to build a website.
1. Static Websites
2. Content Management Websites
Both have advantages and disadvantages when it comes to how much control you can have.
What is the difference?
Static Websites
This is your basic website. Usually, people have them developed by a web designer, or an easier solution may be to buy a web template, which you or your designer can work with.
advantage:
- An unlimited amount of design options.
- easy to host
- very flexible
Disadvantages:
- It is not very user friendly for you, the website owner.
- Difficulty updating or editing your own website
- Expensive to create and maintain
dynamic websites
Although your regular static website may have “dynamic” functionality, the fundamental difference between a static website and a dynamic website is the ease with which the user can make updates to their own website.
So think of blogs as a great example of a dynamic website. HAS wordpress website is a very popular example of a dynamic, content management systemthat allow you to easily edit your website and upload new content.
advantage:
- Easy to host (free and affordable options)
- Easy to control your own website
- Having regularly updated content will help you with search engine traffic
Disadvantages:
- Your design options may be limited
- You may still have to wrestle with code and technical hurdles
- Can be expensive to maintain
I highly recommend a combination of these two types of sites. Whichever platform you use, keep in mind that there are some very simple tools that allow you to control your website.
Many of these services are available online and were created specifically to help non-technical people gain full control of their website. Whether you need to make a number of changes to your static site, or just want to quickly set up a blog, there are simple solutions that put power and control back in your hands, the website owner!
How does it work?
Many of these web services allow you to log in to your website and then start writing directly on your website, just like you would a letter in Microsoft Word. We call it a WYSIWYG editor. (What YWhere yesee mes What YWhere GRAMY.)
Changes are live, the instant you click publish. A good company will also provide excellent service if you ever run into a problem or have a technical question.