“Never leave for tomorrow what you can do today”. Benjamin Franklin
Believing in yourself equals sales success
Imagine for a moment that you walk into a store to buy the right tools to fix a broken door. The worker in that store who murmurs and behaves with uncertainty and hesitation does not inspire your confidence; he does nothing to reinforce his belief that he is buying the right product to solve his problem. Or he (she) is just in a bad mood or tired and doesn’t want to talk.
Would you buy from this insecure employee or find another store where an informed professional is ready to serve you competently and safely? The clerk at the first store doesn’t want you to leave, but he presents an air of uncertainty: he isn’t sure of himself, which makes him seem insecure about his product. Salespeople with a negative attitude toward themselves drive customers away. In fact, nobody wants to communicate with unprofessional or pessimistic people. The confidence you show in yourself as a sales professional magically flows to your customers and reinforces their confidence in you and your store. Their confident demeanor gives customers the confidence that they made the right consumption decision.
Some sellers lose a sale before it has even started. Why? They allow their fears about future failure to show in their words and attitudes. Their subconscious, or even conscious, prediction that they are going to fail, their anticipation of a negative outcome, and their pessimistic attitude (“this customer won’t buy anything”, “this one just looks around”, “this woman is badly dressed so I’ll show her the cheapest line”) does not allow them to be successful in sales.
Professional sellers know this. They know they can’t let bad moods or problems at home creep into their interactions with customers. True professionals possess the unique ability to generate optimism, a positive attitude, and confidence in themselves and in a successful sale.
believe in your product
The first step in selling any product is selling it to yourself. You have probably already experienced this dilemma; again, it stems from uncertainty. If you haven’t fully “bought” the product you’re selling, answering questions about it, or demonstrating its effectiveness, you lack the genuine enthusiasm you naturally show for a product you truly believe in. Without this genuine belief in the product, it is very difficult for you to convince your customer of the benefits of the good.
Very often, sales professionals can’t sell solely because, for personal reasons, they don’t fully trust (or even like) the product. The reason for that mistrust may be your own negative experience, the experience of family or friends, or even a stereotype that your society has developed. A negative attitude about the product, the company or the manufacturer that you have found in the press or on television could also be the source of your unwillingness to sell these products.
Regardless of their source, these negative stereotypes lead sellers to never carry such products, and as a result, they remain dead cargo for a long time in the store. If this is the case, I suggest that you as an employee discuss the problem with your supervisor to reveal the particular reasons for your mistrust and dislike of certain products to begin the constructive work of changing or eliminating these stereotypes.
If you can’t, or don’t want to, sell some products (for example, a new product), it’s quite possible that you don’t know them well enough. Study the instructions, seek advice from someone who has successfully sold the product, and/or invite the supplier’s representative to provide detailed information and answer your questions. Remember, people’s impressions of a product and why they like it are completely individual: just because your family and friends don’t like a particular product doesn’t mean that other people don’t like it or that you don’t. shouldn’t offer it. it’s.
The depth of your belief in a product, your knowledge of it, and your pride in being the person who can provide it influences the outcome of the sale. That conviction is instantly transferred to your client and helps eliminate their doubts and uncertainties.
Believe in your company
If you are not convinced that your store is the place where you want to work, if it is not a place where you feel comfortable and safe, where you are appreciated and where you would like to develop your career, start thinking about another place to work. . When British Columbia billionaire entrepreneur Jim Pattison’s main business was selling cars, his showrooms were known as the place where the lowest-producing salesman was summarily fired each month. Years later, many who were fired reflected that Pattison’s apparent ruthlessness was actually a blessing in disguise: They weren’t happy as car salesmen, and after being kicked out, they ended up finding careers (often in other sales). where it could thrive. Doubt in his company and the prospects for its development and the future often form the basis of his inner uncertainty and pessimism. Value the place where you work.
The sales professional is the key figure in any dialogue with customers and therefore the key to the store’s success. You represent the public face of the store and, to a large extent, shape the image of the company as a whole. The belief that your store is one of the best in town, that your purpose is to continuously develop and care for your customers, increases your confidence and motivates you to grow and improve.