This is not a complete list, but cover these few points and your website will be more attractive to both visitors and search engines.
Custom Web Design
If possible, an online site should have a unique and personalized style. Many web design companies use web templates. These are ready-made website templates that have their content edited and applied to different internet sites, however the structure and design remain largely the same.
The problem with this particular way of working is the fact that numerous sites may have the same design. Also, a website created from a template may not have the ideal design and style for that site. Web templates are often used as a cheap way to create cheap websites. They can be useful if you’re on a really tight budget, but it’s always best to avoid them.
Website navigation and links
A website has to be easy to navigate and consistent or it will put off visitors. If a menu changes layout or perhaps location on different pages, you might get confused and lose a visitor. Also, extremely complicated menus with too many pages can be confusing and unnecessary.
Buttons must be attractive to ensure that website visitors are enticed to click on them. They should react to a user by changing color as they are hovered over and clicked. It’s hard to see if a button that doesn’t react has worked when it’s been clicked.
Hyperlinks within a website can be used to move site visitors from the home page of your website to other pages on the site. Additionally, they can help search engines like Yahoo and Google accurately detect what your website is about. For example, if a link says “click here to see the products”, it is obvious that the linked page is about products. It should be visually apparent when a link is also a link.
Sometimes the contact forms are not really used and alternatively the email address will simply be displayed. Almost any web development company can produce a form and this would seem quite lazy as well as an obvious way to reduce the price of making a cheap site. It is always more convenient for a visitor to fill out a form. You don’t want to put obstacles in their way when they try to contact you.
Blog
Today, the static, unalterable website ranks much lower in search engines compared to the updated site using regular new content. An updated site is much more exciting to visitors and will inspire them to come back to see the new content.
An excellent blogging system to use is WordPress.
Many people who have a website don’t add a blog because they don’t want to be tied to submitting blog posts, however many successful blogs simply post new content 2 or 3 times a month.
You may want to change the name of a blog to “news”. Any company that provides products or services will be able to discover some news articles about what they are doing.
A blog is important to develop the information on a website. Various websites make great use of a blog by using posts to highlight their particular keywords and phrases.
Content management system
A content management system will add additional functionality to a website to allow a website administrator to log in and make changes to the site. After posting the new content, ideally search engines like yahoo will be informed of the changes.
The modifications that can be achieved vary between different CMS systems. WordPress was traditionally used as a blogging platform, but it has become a great website CMS. People can easily review the text, add new content including text, images and also videos. It is generally a popular way to keep a website up to date.
It’s worth noting that some parts of a website are hardwired, so they can’t really be changed by a content management system. For example, the structural and styling features of a site often cannot be changed. The underlying code would have to be reviewed instead. This would be the job of a website developer.