Engaging your readers is critical to your online business and promoting your brand.
I could write many blogs/articles on a daily basis and post them on various sites in hopes of having a bigger business footprint.
But, if your prospects and readers don’t spend time on your pages and review them thoroughly, you won’t be able to achieve your goals.
According to a report, in 2016, while content marketing increased 300%, engagement increased only 5%.
What does it mean?
It means that ordinary visitors do not spend a lot of time and leave your pages quickly.
What’s more discouraging is that even those who spend some time going through the pages don’t spend more than 37 seconds.
Perhaps the sheer volume of content available today is motivating them to leave their pages to consult other sources. Perhaps, your exposure to other media tools simultaneously is also behind the high bounce rate.
Whatever the reason, it’s important to have a good understanding of your prospects and readers and to engage them.
But how to do it? How to write attractive content?
Well, follow these 4 tips to improve engagement and business.
1. Get to know our prospects and readers: Find out what they want and what their likes and dislikes are. Study their behavior patterns. A good source of information about your prospects and readers could be the different social networking sites they might be using.
2. Have Relevant Supporting Images – Images, in addition to being good text separators, also have the ability to convey your message in a more powerful way. Relevant images move your story forward and engage your readers and prospects in an almost guaranteed way. Your brain processes images faster than words. Therefore, have supporting images on your pages for a better connection with your prospects and readers.
3. Have the Right Support Videos – Videos can be a powerful tool to engage and engage viewers. Having them on your pages, especially when you plan to make how-to blog posts, could work wonders. And hook your prospects and lead to better engagement. It will be a great idea if, instead of having infographics, you use videos to convey your message and reach your target audience. The good news: now with smartphones, you have a handy and inexpensive tool to record decent videos for your pages.
4. Use appropriate quotes from well-known personalities: Quotes are wonderful for breaking up text. They also lend credibility to your story and carry it forward. People trust you when you back up your content with a relevant quote from a famous and respected figure. Therefore, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and attractive.
5. Highlight Tips – People usually visit sites to get help and relief from a problem they might be suffering from. So, share helpful tips, in the form of bullet points, to better engage and inspire them to consume your content, from start to finish. This will naturally result in them spending more time on your pages and consequently doing what you want them to do.
In short, it pays to get your readers and prospects involved. Have supportive and relevant images and videos to better engage them. Also, use quotes and highlight useful tips so that as the bounce rate of your web pages decreases, reader engagement increases.