Email marketing is alive and well. I love email marketing because I get high-quality leads that convert to sales right away. With the right strategy, email marketing can definitely be your #1 tool to earn more cash for your online business. And it shouldn’t be a surprise to you.
Many people have said (and continue to say) that “the money is in the list”. I just put up a simple capture page and autoresponder that had only 30 leads on there, and I already got a sale. In your email newsletter, it is very important that you provide your readers with amazing content and benefit them in every way.
In today’s lesson, I want to share with you some tips on how you can start using email marketing in your business to increase your sales. These tips are not “secret”…they are well known in the internet marketing community, and you can surely increase your sales if you follow some of these techniques. This is the number one email marketing tip you can trust:
1) Write good subject lines
If you write an email and no one opens it, what good is it? You have to make sure that every piece of email you send gets opened, and the best way to do that is with some copywriting techniques. Now you must not let copywriting scare you. The best way to get started with copywriting is with a swipe file.
A “slider file” is simply a collection of winning ads and sales letters. You’ll find classified ads, headlines, full page ads, display ads, sales letters, website sales letters, and even copy and paste headline templates that can set you up to write outstanding copy in no time.
This is absolutely essential to the success of your online business. Without a slip file, it’s hard to get inspired to write a money-making sales letter. So this invaluable resource is something you should appreciate and learn about as well. Here’s another tip for email marketing success:
2) Email about twice a week
Right now, in my email autoresponder, I have it set to email every 4 days. This is about twice a week. Works? It’s been working for me so far for the last few years, so I’d say, “yes!” The last thing you want is to email your list every day. This is the fastest way to be perceived as a pest and get people to unsubscribe.
Be patient with your email marketing and work hard to increase the number of new leads you receive in your email newsletter. The bigger the list and the more you cultivate it… the more money you will earn. And the more you inject your personality into the list, the more comments you’ll get and the more personal relationships you’ll get.
These 2 tips for email marketing success are things you should be doing right now if you want to make big money on the web.
Good luck using these tips in your internet business today.