Electronic signage is any type of sign, commonly used for company branding, advertising, or information transmission purposes, that uses an illuminated media unit for display. Fluorescent, neon and high intensity display modules are examples of this particular type of display. Billboards that often use overhead lit lamps to illuminate or backlit menu boards that are commonly used in many restaurants are not electronic digital signs; There is also a very important subcategory between light signs which are, however, static in presentation and those signs which allow much less permanent changeable data capabilities. On the other hand, digital signage uses technologies such as LED, LCD, and projection modules to display different forms of content, such as video, digital images, streaming media, and other relevant information, and is placed in public areas, transportation systems, stadiums, etc. , museums, retail stores, hospitals, restaurants, and corporate buildings, etc.
Digital signage displays use advanced content management systems and digital media delivery modules that can be run from personal computers, servers, or media hosting providers.
The key difference
Outside of the signage industry, many people conflate signage with digital signage. In certain contexts, they can actually mean the same thing. However, if you are a business owner, company executive, or company representative who is considering modern bulletin board applications as an advertising medium for your organization, it is crucial that you know the key difference between these two. Electronic digital signage are signs that use a digital display unit combined with advanced digital technology to deliver preeminent control, management, and versatility of the content displayed. This technology allows an organization to display large video content, design multiple display boards that can be rotated on a defined schedule, gain meaningful feedback and information on the effectiveness of the digital signage; even incorporate touch screens to create an interactive experience for customers and other audiences. It should be noted that not all types of hardware support this technology. Fluorescent neon signs and the like cannot adopt these advanced capabilities, while LCDs and LEDs can.
Digital vs. Electronic Signage
From the point of view of a common audience, it may not seem like much of a difference between electronic and digital signage. In the context of a basic “static” LCD sign and one that regularly streams a single digital content, there may not seem to be any difference. That said, beyond all the software capabilities that allow organizations and businesses to better manage their required content, there is still direct competition between different types of signs. Some of the most prominent are the LCD boards that are starting to replace old school signs in more and more public places. In some cases, this modern option may have more to do with cultural trends and other hardware capabilities than with any benefits this new system brings. While, on the other hand, neon signs are already tagged with tacky decor, when a neighboring business installs an LED sign, the contrast of the displays is palpable. Additionally, LED is at least six to ten times more energy efficient than neon displays and is also more compatible with solar power. LED signs are also easier to operate, last longer, and are easier to maintain and repair.