With the advancement of digital services, the door has been opened, with a plethora of ways to sell your product. Developing your digital marketing strategy has become a science in itself. We’ve been under attack for years, but most people don’t know they’ve been online.
But what services really work for your business?
online ads
Digital ads on websites have become a smart way to sell your message. Services like Google AdWords have targeting capabilities to get your message to the people you want to see your ad. Let’s say you sell remote control cars, having your ad on a vacation themed website will not make your sales higher. You need to maximize your advertising budget, using a targeted system will allow you to reach the right demographic and make the views count.
Although this market is very competitive and it only helps to target those people who are already visiting the sites related to your business, it is very difficult to get new customers who are not familiar with your industry.
search engines
One of the best ways to attract new people to your site is to make your site search engine friendly. When a new user has a question or is trying to find the information she needs, she uses a search engine. Making your site search engine friendly is an ever-changing field, with companies like Google and Microsoft employing highly advanced search algorithms to analyze sites, you now need to have at least daily updates to keep your site fresh and well-ranked. within the results. displayed by search engines.
These days, search engines don’t make their judgments just on the site you have and the information provided. It needs to be validated against information from other sites to build a database of backlinks. With the growth of information, search engines need to have this validation to stop the growth of search hijacking and misinformation being displayed to the user in their results.
This market is a very important part to be included within a marketing campaign, since search engine traffic usually represents more than half of all visitors to a site, it cannot be ignored.
social marketing
Social marketing is a very new sector on the scene but it has the potential to do very well. Social networks bring many people together with the sole aspect of interacting with others. You can post your thoughts, your views, keep in touch, build relationships, find new friends, create online communities with similar interests, and ‘nudge’ each other.
With this wealth of data available, it’s a marketing dream come true. Gone are the days when you needed to spend countless hours on research and market research. You can view real-time, changing interests and topics at an hourly rate. You can target key trends with your message and get feedback in a very short time compared to lengthy research and feedback that would be required with traditional marketing methods. Ads using internal systems and user groups can help products with a social structure nature, but are wasted on everyday products and consumables. Powder detergent companies can’t really use this type of advertising medium as advertising their products won’t be taken seriously and is best used in more traditional services such as in-store advertisements and coupons.
There have been a few exceptions to this rule however, Cadbury had a good campaign with the return of the Wispa bar, created by a small group of people which led to the re-introduction of the bar and gave the brand a huge boost in the market. National market. media. The campaign thrived by using social media to build an online following, relying on the sites’ users to further the cause with brand popularity and nostalgia. Cadbury then seemed to listen to the volume of users and remade the product in limited quantities, sold out in record time, and then re-implemented it as a permanent product in their current line. The people behind the campaign were thought to be a small marketing team that used the unique reach of Facebook and Twitter to drive the campaign to the success it became.
Social networks should not be left out, they can really help your business if the campaign used is smart and receives constant support, since now you can easily get lost in the piles of information that networks like Twitter and Facebook produce.
Viral Campaigns
With the introduction of social media and the increased use of video and other community sites, the new feature of associating online campaign with offline campaign has done wonders for brands in the tech and entertainment industry.
Companies like Microsoft used this heavily with the creation of the Xbox 360 announcement. A 6-month breadcrumb trail was set up for users to follow before the announcement was made at E3 in 2005. They used the scope of online communities. , placed physical clues in real-world locations, ‘hidden’ messages on encrypted websites. They usually led to another track which was then scrambled to be decoded by the dedicated army of users trying to find the news first. Using this to their advantage meant that the media was also looking for this and not giving time to the leaks and insider information that they usually present when looking for this guy.
The entertainment industry uses this guy all the time now, but not on the scale it once did. Now they are often detected and lose credibility as new campaigns whose impact they once gained.
Junk mail
Spam is one of the oldest terms used in the technology industry and has been accepted into general parlance by many cultures. It references a Monty Python sketch that was a favorite of early programmers who used it as a reference for spam sent to them through the newly available email system.
Email marketing has now lost a lot of the credibility it once had. On average, 183 billion spam emails are sent every day, which means your promotional email can get lost in the virtual post. Spam programs are very smart, they use advanced algorithms to analyze the content and origin of the email and consider it spam or not. They usually block all advertisements, as spam emails may maliciously attempt to trick users into providing personal details or spread computer viruses on a large scale.
With studies finding that spam emails cost businesses worldwide more than $200 billion dollars a year, legal systems and governments are now trying to step up and stem the flow. With the introduction of increasingly complex systems at the ISP level, it has become very difficult to use email as a viable method of delivering sales material. In its ‘hay day’ it was the king of ads as more and more people used it as a reliable communications system, now it is a shadow of its former self and its future looks bleak as an advertising solution.
In the coming weeks we’ll take a closer look at the systems, determining what combinations to use, how to use them, and the best methods to get your information out there with the best use of your budget.
You can learn more about digital marketing and its uses and ways it can work in your business plan at order of 47.