“Dacia is modernity”, explains Denis le Vot, general manager of the Dacia and Lada brands in an interview with The Free. “The expression low cost is not correct”, continues Denis le Vot, while conceding that it was “perhaps” the case of the first Logan. At the time, “Dacia undoubtedly had this image of a car for people who had no money. Today you can be a senior executive, a doctor or even a teacher and drive a Dacia ”.