If the goal of your white paper is to spread a message, then you want that message to reach as many places as possible. So why limit your white paper distribution to your website? Or make it available only in PDF format? Regardless of whether or not you want to call a white paper an… Continue reading
Category: Digital Marketing
Application of trademarks and brands in social networks – Use of terms of use
In today’s Web 2.0 world, businesses are faced with new ways to spread their presence and advertise their products and services, and the Internet is an effective and powerful tool for brand marketing. As companies explore new ways to advertise online, it has become clear that brand marketing has gone beyond buying ad space on… Continue reading
Demand creation with email newsletters
You have launched your website. She implemented a public relations campaign and spent loads of money on advertising in trade journals, magazines and newspapers. But daily visitors to her site are still in the single digits and her sales are… well, let’s just say early retirement is no longer an option. Now what? Maybe it’s… Continue reading
Website Marketing Strategy – 5 Key Components
Getting started with eMarketing is easy and there are thousands of resources online. To be successful with eMarketing, you need to clearly define your website marketing strategy. Setting up a website is the easy part. The most complicated part with eMarketing is correctly marketing your blog or website to generate traffic and visitors. Attracting visitors… Continue reading
Google tools to improve digital marketing in 2018
Virtually every major business, regardless of industry or state, uses Google to fulfill some type of requirement. Whether it’s Google Drive, Google Docs or the well-known Gmail, it seems that everyone depends on at least one of Google’s services to support their daily work routine. That said, there are some hidden gems in Google’s toolbox… Continue reading
10 tricks that will change the way you search on Google
Google is the most popular search engine in the world. However, did you know that there are special characters and words that you can include in your search to get even better results? Try following the tricks on your next Google search to get more accurate results. 01. Use quotes (“”) to search for an… Continue reading
Article Writing SEO Tutorials Tips for Beginners and Ongoing Web Content Creators
When it comes to writing SEO (Search Engine Optimization) articles, no matter how far along you are in the business of creating business content on the Internet, there is no doubt that you often run into idiosyncrasies, inconsistencies, and other challenges. or unexpected problems with the acquisition, production, or posting of your content online. With… Continue reading
How efficient content marketing pays an organization?
The power and dominance of content has multiplied in recent years as content has the ability to completely transform a business. There are many companies that have been producing content for decades, and are still doing so. This is mainly due to the tremendous potential benefits of content, provided it is marketed correctly. There are… Continue reading
How to make a screencast
Screenshot it’s a digital recording of computer screens, full screens or screen regions and usually comes with audio narration to describe on-screen actions. The term screencast dates back to 2004 with an interesting history. In 2004, a columnist Jon Udell invited the readers of his blog to propose names for the emerging genre. In all… Continue reading
Association Conferences: Hire the Best Event Planner
The success of an association conference depends largely on the amount of preparation and forethought. Sometimes it’s just not possible for your organization to do it all, and you have to hire an event planner. An event planner takes care of a lot of the details, so if they fail, chances are the conference will… Continue reading