Add diversity to your brand with integrity and honesty In recent years, we have heard more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion” are similar, but they do not have exactly the same meaning. Well-known advocate for diversity VernÄ Myers puts it this way: “Diversity is invited… Continue reading
Category: Digital Marketing
The 7 Pillars of Bulk SMS Marketing Success
Although bulk SMS marketing is fairly new, the principles of marketing apply to it. There is no magic in that. If you do the right things, you will succeed, if you do the wrong things, you will not see the results you want. It’s that easy. Want to see a significant return on investment in… Continue reading
RSS Feeds: Simple Steps to Promote Your RSS Feeds on Your Website
RSS is a great way to distribute your content, but what if you don’t have subscribers? First of all, you must use RSS, short for Really Simple Syndication. Many people don’t subscribe to RSS because they don’t know what it is, but that is changing. The beauty of RSS feeds is that they don’t fill… Continue reading
How to Create an Effective Content Marketing Strategy Today
Do you know how to create a content marketing strategy? Actually it is very simple. Creating content on its own doesn’t require a lot of skill or writing skill. If you have a few hours to sit in front of your computer and write a few simple words related to your website or blog, then… Continue reading
How to curate content for a blog
Content curation is a quick way to produce useful content for your target audience. It is a shortcut to adding valuable content to your blog or website because you are not producing it from scratch. But you are offering value by writing comments on why it is useful, beneficial, or relevant to your audience. It… Continue reading
How to frame posters like an adult
My sister is a movie lover who has prophesied herself. He studied film editing in college, watches everything that comes out, and loves CGI and science fiction especially. She is not an art lover, so the decorations in her room are mostly movie posters with some musician lying here and there. Now if she was… Continue reading
How do you get free traffic to your website from YouTube?
You can get free traffic to your website from your YouTube videos by optimizing your video content. This type of optimization (search engine optimization or SEO) is an important part of developing and marketing your online business. Google bought YouTube because it recognizes the power of video as a search tool. Video search accounts for… Continue reading
How to evaluate if your content marketing is working
You probably work very hard to make sure your content marketing is exactly what it should be and that it is doing the work you expect it to do for your brand. You may have written the most amazing content marketing materials, but how do you know that it is really giving you some kind… Continue reading
Guest blogging: where to start
Guest blogging the right way is important, because doing it wrong can cost you money. It can cost viewers the respect and love of Google. The wrong way is to post a generic post, with generic links, on generic blogs without thinking about your goals or audience. The correct way to create a guest blog… Continue reading
Do potential customers know, like and trust your brand?
If people know, like and trust your content, they will want to do business with you. It doesn’t take a top-notch marketing team to figure that out. And yet many brands fail on one of these crucial elements far too often. You don’t have to put all your effort into all of them all the… Continue reading