Your online marketing, things are moving along, information is pouring in and you’re excited to make that first sale. You start to ask yourself a simple question. As a marketer, what is more important: proceeding with a well-crafted marketing strategy or proceeding based on the emails in your inbox? When I wake up and turn… Continue reading
Category: Digital Marketing
Abbreviations, acronyms and terminology in the world of learning English
Once you’ve started teaching TEFL (Teaching English as a Foreign Language) lessons or if you’re just interested in the basics, you’ll find important terms that are usually abbreviated. These terms are essential when you want to communicate with your coach and associate teachers. Teaching English as a second language has its own vocabulary, so it… Continue reading
What is LSI and how to use it to better rank your pages in Google?
One thing that can make a difference with your search engine optimization efforts is simply understanding what LSI is and why it matters. LSI stands for Latent Semantic Indexing. Although LSI is a complicated part of the Google algorithm, I’ll break it down here into simple and applicable terms. I will use two extreme examples… Continue reading
How to Create an Email Marketing Campaign Your Audience Will Love
4 reasons to discover the value of email marketing Whether you’re selling a product or service, working from a home office, or working from a business, starting an email campaign can be incredibly beneficial. Constantly sending newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that… Continue reading
Want to streamline your marketing process? Use this top marketing automation software!
Marketing automation is one of the great processes that help businesses not only automate their repetitive marketing tasks, but can also help track and measure campaign performance. With this tool, you can also increase productivity and improve efficiency by reducing manual actions. If we talk about marketing automation, it mainly refers to a category of… Continue reading
Search engine optimization and what it’s all about
What is search engine optimization? Search Engine Optimization or SEO refers to a crucial and complex process aimed at promoting consumer visibility and profitability for online businesses. As you may already know, such a process is vital to successful web marketing. It involves, among other things, structuring web pages in such a way that they… Continue reading
The Future of Digital Marketing: Five Trends to Seize a Small Business Opportunity
Jameson General Store was a historic treasure in the small North Carolina community. Jim Jameson, the owner, had been a part of the family legacy for over 100 years. The company had seen bad times, including the Great Depression. However, his hard work and the loyalty of his customers had sustained the company’s success. Even… Continue reading
How to use Squidoo to create an online business
Squidoo is the best example of a social marketing site that allows you to create lenses that are like a focal point of interest that you are an expert on. By being a part of the social marketing site, you will be able to network with other people who are interested in showcasing their expertise… Continue reading
Pay Per Click vs. Organic SEO: Are You Throwing Money Down the Drain?
The cost of pay per click advertising is high and rising. Click fraud (estimated by some as high as 35%) only makes things worse and increases your click costs. And now, more and more people say they don’t click on sponsored ads. Why do you ask? Simple, they don’t trust that they will get relevant… Continue reading
How to Host a Webinar: Tips for Your First Webinar
Webinars are great tools for marketing and building your credibility as an expert in your field. They’re even great tools if all you’re doing is training! But they can scare the new information marketer or learning creator. But they don’t have to be. There is no reason to be afraid of creating webinars. Webinars come… Continue reading