Being an educated consumer can reap a wide variety of benefits: You can find better quality products at better prices, more easily. However, simply relying on information provided by a large company can be misleading; companies pay up to millions of dollars a year on advertising and marketing to look good, regardless of their actual ability to meet their needs. Fortunately, however, there is a way to shine a light through the smokescreen: trade surveys.
Business surveys allow you to see what other consumers think about products and companies. They are much less likely to be influenced or manipulated by prejudice, and they offer you a significantly greater perspective than just a commercial. If, for example, you want to know if you should keep your money in a certain bank, there are a couple of sources of information that could help you make the decision. You can simply rely on the bank’s marketing campaign, replete with smiling stock photos and soothing colours, or you can look at survey data. The first one will basically tell you nothing. The latter will tell you what the user experience is like. Which one would be more useful to you?
Companies themselves can use business surveys to more accurately serve the needs of its consumers and create goodwill AND profits. Knowing what kinds of values your customers have can help you more accurately meet their needs and provide them with a product they’re excited to use. You can use business surveys to change your business from slow and reactive to flexible and proactive. Why waste time and money?
Whether you’re a customer or a business, business surveys can help provide you with the best information. That information is an important step in making the best decision and ultimately getting what you want.