“Away from the mess!” This is the basic precept of organized life in any form. Jack Trout and Steve Rivkin’s book brings the fruits of simplicity to business, leadership issues, and the workplace rather than the vexing and complicated issues of changing times. You can include red tape and procrastination here.
How-to guides are shared with managers or prospective managers to articulate the vision, streamline processes, and refocus on core issues without additional expense to pay for money-wasting consultants and programs.
The book’s segments include case studies, interviews, and even guiding questions for all of you glued to management fads. Wondering why your business isn’t improving? Readers will find answers.
In the changes brought about by technology, some were unable to quickly cope with the demands of the times, others are overwhelmed by complicated problems and sadly forget that “simplicity” is the answer. Common sense comes with the basics of working in high-tech demands. Additionally, the book shows the power of simplicity and how budgeting, planning, goal achievement, motivation, success, and self-improvement can be achieved. Examples of achievements that resulted in successful businesses are highlighted in the book (due to simplicity).
References to successful teachers such as Stephen Covey, Tony Robins, and Deepak Chopra are discussed from the author’s point of view, which is simplicity. The author’s case for simplicity is well presented with brutal honesty. In his quest for simplicity, no one is spared! You will clearly see how simplicity wins and makes for success; “The power of simplicity!”
Abraham Lincoln, Mark Twain, and even nursery rhymes are in the books. Also included is a line of products and companies. The author’s presentation is impressive, but some examples are too general.
Compared to other self-help books, I could tell that successful people know what they want. Some of them give that advice to make a list of priorities and things to do. Those simple things that others consider “too elementary”. Remember that when one is organized it is easier to remember.
In this book, the authors make us more organized.
I can compare strategy to a good sentence or to the beauty of simplicity. So, even in business and leadership, don’t forget the “KISS Theory” (Keep it simple, stupid). Plus, the simplicity eliminates unnecessary procedures that could add more stress and expense accounts to people working in today’s fast lanes.
So inspiring and helpful!
Jack Trout is a business strategist and Steve Rivkin is a communications consultant.
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