The article can generate qualified traffic to your site. Content syndication also helps you get higher search engine rankings, which in turn translates to more traffic. How can you take advantage of article marketing to build your list? Here are 4 simple steps on how to do it.
1. Offer useful content
It’s amazing how much valuable content you can provide in a concise article. Focus on delivering content and nothing on self-promotion in the body of the content. That is the way to go and often it is only the acceptable option in article directories.
This is not to limit the exposure of your product or service. You build credibility first and prepare readers for the next step.
2. Strong call to action in the resource box
The resource box is the place where you retrieve something after giving good information in the content of the article. While you can certainly promote your product or service in the resource box, it’s even better if you offer more relevant information.
The answer will be much better. After all, traffic should be your goal. After people read your article, convert as many of them into site visitors as possible.
3. Get them to subscribe to the list
Give them something they can’t refuse. The offer may be low-cost or even free, but still valuable. The information is a perfect format to give away in exchange for name and contact information.
You can offer special reports, white papers, or email courses in addition to the regular email newsletter. That makes it possible for you to contact them repeatedly but still provide great value.
With such qualified subscribers on your list, you should be able to convert them into customers. Constantly build relationships and provide valuable information, and you’ll be well on your way to building a strong fan and customer base.