After writing several hundred articles, I found a formula that always works for readers to click the link in the resource box to my site. I guess they do it because they want to know more. It’s not the only formula, but when a method works like a charm, you’ll want to use it over and over again.
The formula for writing responsive articles is called AISA. Attention, interest, solution and action. This is a slight modification of the AIDA (Attention, Interest, Desire, Action) formula, which is used by direct response marketers to explain their products to prospects and convert them into buyers.
AISA follows a simple article marketing rule. Articles have to add value before people respond to them. However, people won’t read even if your article is very useful to them unless you get their attention first. So that’s the first step. You can get their attention through the titles of the articles.
The next step is interest. You can certainly do this in many ways, but one method that I find very effective in piquing the reader’s interest is by describing the problem they may have. You need to know an unsolved problem that people in the niche have and present it in a way that makes them think you know what you’re talking about.
Once they are interested, offer the generic solution that you think would allow them to overcome their problem.
With this structure, you ensure that readers understand the problem first so that they do not overlook the value of the solution you offer.
Finally, the resource box is where you ask readers to take action. This is an integral part of any article. You may want readers to visit your site. You may want them to take a look at your product or service. You may want them to subscribe to your email newsletter. Without a strong call to action, some people would actually do that.