In today’s world, telemarketing can be very effective. It can help a business generate leads, make sales, and increase profits. BUT is it a good idea to do this in the real estate market? This article will examine that concept by looking at the pros and cons of doing so.
A big advantage of using telemarketers in real estate is that it is more profitable to use a minimum wage staff instead of a higher priced sales staff. It’s also useful for reaching out to other geographic areas, when trying to solicit new business. Equally; you need to keep up with current customers, having a telemarketing staff is a great way to do that; since the work is efficiently distributed to them.
In more recent times, real estate developers have begun to use telemarketers as powerful tools to reach a wide range of clients. As we mentioned, it is more profitable than using direct sales methods. Your telemarketing team can reach more people in a short period of time. You can always outsource this work to an outside telemarketing company. After; on days when there is not much work, there are NO employees sitting around wasting their time AND getting paid for it. You can also get an idea of the interest of potential clients in your real estate services and receive feedback from them in one way or another; Thus eliminating people who are NOT interested at all.
Now let’s see some DISADVANTAGES of using telemarketing for real estate business. Whether fair or unfair, most people find telemarketers a nuisance and want nothing to do with them. Many consumers have had bad experiences with telemarketers. Even though this has nothing to do with YOUR business, it will have a negative impact on people’s opinion of you.
Another big downside to using telemarketers is the cost of training each person. Even though he is saving money in terms of salary, he still has to train telemarketers. That can be very expensive; especially since most of them won’t work, then that money is wasted.
The real estate business requires its professionals to be extremely knowledgeable about all aspects of the business. Before doing business with you, a consumer wants to know the full details of any property they are interested in. If you are talking to a telemarketer, it is very likely that the telemarketer will not have that information available. Therefore; Chances are you’ve lost them as customers, as well as any referrals they’ve given you.
Then there is the fact that; With a telemarketer, your prospect is unlikely to receive the face-to-face contact with you that they prefer. People can be quite put off by that. Although most of your communications with them will be over the phone or the Internet; most people like the OPTION of meeting you and talking to you in person. If that cannot be done, you will probably lose them to someone else who can satisfy your desires.