Being a social media consultant is much more than just an expert user. Don’t get me wrong: skills are important, for sure. But it is not simply about promoting the product.
It is about understanding the needs, preferences and behavior of a target group and then offering a unique response to those needs, preferences and behavior patterns. In many ways, it has a lot to do with empathy.
It may take some time, but here are 6 ways to spot a newbie:
- a novice patience. He knows how to set up a solid fan page and how to quickly build an impressive number of Twitter followers. But a novice will not take the Study time your followers and provide the type of content that appeals to them. This is because it takes time to create compelling content and the newbie has no time. he is worried about numbers Y formulas No conversations Y relations.
- a novice has nothing interesting to sayOf course, he’s adept at employing social media tools (Hootsuite, Tweetdeck, etc.) to schedule and manage self-promotional updates. But is he too busy listening to your audience and probably won’t check back to see if that content sparked any conversation. For him, social media is like an ’email blast’.
- The content of a newbie does not apply the 80/20 rule. For social media to be successful, it’s 80% about giving and 20% about receiving. A novice doesn’t understand that. The vast majority of his updates are about his brand, his brand, and his brand.
- a novice does not measure performance. Studying and analyzing social media metrics should be top priority for every page manager or consultant. Facebook, in particular, offers sophisticated analytics that can be used to capture crucial information about the quality of content (impressions) and the type of followers (insights). These are important in measuring the success or failure of the content strategy and ultimately the social media strategy. Newbies aren’t too concerned with analytics.
- a novice It is not engage with influencers. Surely he will follow them, retweet their tweets and chat with them a bit. But you don’t know how to capitalize on the opportunity to represent your brand in a positive way that creates win-win situations. This is a missed opportunity to attract attention (in a good way), build buzz, and build credibility for your brand.
- Community building is a concept lost on a newbie. One of the most exciting opportunities that social media offers is the ability to build a community of ‘brand believers’. A novice doesn’t understand that. He believes that by showing up and spending time, he has fulfilled his role as an expert consultant. Whether his goal is to build brand awareness or generate quality leads, an integral part of his strategy is to build and maintain an energized following who believe in his brand and are willing to evangelize others in the community. name of him When that happens, you know you’re doing something right.
So when you’re looking for a social media consultant, remember it’s is not sufficient who know a little more than you. The important thing is to find someone who understands your strategic business goals and applies social media to facilitate those goals.
Have you hired a consultant who could offer this kind of guidance?