Networking is the proactive process of developing mutually beneficial professional relationships that increase each person’s circle of associates. Every time you develop a new professional relationship through the networking process, that person’s network of associates becomes hers and vice versa. Due to its simplicity and ease of application, networking is one of the most profitable forms of marketing for your business.
Effective networking will increase your customer base, communicate your brand, and demonstrate your expertise to potential customers. It can also help you identify potential customers and improve your reputation. Most significantly, successful networking is a relatively simple process consisting of five steps:
1. Network continuously. Networking is an ongoing process. Since it is about relationship building, networking occurs every time you interact with another human being. Therefore, you should always be on the lookout for networking opportunities.
two. Know what you want to get out of the networking process. For example, when you attend networking events, are you clear about what you want to achieve? Are you trying to get new clients? Perhaps you are looking for new partners or employees for your business. Whatever the situation, you will be more successful if you are clear about what you want to achieve.
3. Set networking goals for yourself. You are more likely to achieve networking success if you set some goals for yourself. Make sure these goals are specific, measurable, and achievable. For example, you can set a goal to “attend at least two networking events each month for the next year.” Another goal could be “get 3 new customers through social media in the next 6 months.”
Four. Know what you have to offer others in your network. Remember, networking is a mutually beneficial relationship that works best if you have something of value to offer, such as connections, information, or access to valuable resources.
5. Get in a position to network. It’s hard to network while sitting in your office (with the exception of social media). You have to go out and meet people. Here are some networking opportunities you may want to consider:
• Professional association meetings
• Trade fairs and exhibitions
• Local, regional and national congresses
• Local Chamber of Commerce events
• Educational programs (eg, school, training classes)
• Voluntary work
• Social organizations (eg, churches, community organizations)
• Social events
• Organized networking programs (ie events that offer structured networking opportunities)
• Social networking sites like Facebook and LinkedIn