The predictions come from several of the leading online marketers. Tactics for online marketing are changing dramatically due to the evolution of content marketing, social media platforms, images plus short content, more mobile-friendly app marketing, browser cookies, and relevant keywords. SEO (search engine optimization). Some key methods that are expected to dominate over the next year are as follows, in no particular order of ranking.
Online marketing tactics
1) Content marketing continues to be a great success story in the marketing and media industry. Content marketing means creating quality branded editorial media that can be published on multiple platforms to provide engaged relationships, brand recognition, and customer acceptance. Content marketing involves sharing, creating, and publishing content to win and keep customers. Communicate with your customers and prospects and inspire business and loyalty. Make sure content is always relevant, timely, and contains valuable information.
2) New social media platforms are being developed almost weekly. Research is needed to know where to invest your marketing time and resources. Investing in social media is a must to improve social signals, to gain company brand and recognition, for word of mouth advertising, and for greater customer loyalty. You can improve the influence and reach of your audience by using social media. More and more cutting-edge and contemporary companies are developing social media departments. Not content with leaving social media posts with random employees, the trend is towards entire marketing departments geared towards social media.
3) The future of online marketing is in pictures. Pinterest, Instagram and Tumblr have all proven that visual e-commerce is the wave of 2014. Good content is needed, but consumers are more inclined to interact with a site and another consumer through images. Go ahead and use videos for more articles, but don’t forget to use brand imagery as part of your online marketing strategies.
4) Wherever you look, people use their mobile phones to consume content online. Take the challenge and design mobile-optimized websites that are must-have for marketing. Check out the email service providers that can provide you with responsive email design templates that are compatible with mobile phones, tablets, and computers. Most of today’s consumers love new technologies and will embrace new applications from their favorite companies. More than 82% of consumers use their smartphones to send emails. The trend for 2014 is to tap into this email market. Take advantage of several companies that offer email services. Design your ad, send it and win customers.
5) Search engine optimization for marketing is not the repetition of keywords. Think about where you want your content to go and form a strategy to identify exactly what your customers want, need, and care about. Most of the time, the language customers use does not reflect their marketing words. Do keyword research to see what the trends are. Be more specific than a keyword phrase; say, for example, “fair skin”. Consumers are looking to “clear up skin problems” or perhaps “clear up acne.” The trend in SEO marketing is critical thinking. Get away from what your customers want and become who your customers are.
Keep your marketing campaigns simple. Today’s consumer is in a hurry and wants fast and direct information and content. Think about what the consumer wants and where they get their information from. Promote your goods and services for the purpose of a consumer. They will read, buy and come back, if you market what they need.