With all the skills, knowledge, judgment, and proper attitude required to be a quality leader, it should come as no surprise that there are few individuals who are either chosen, selected, and / or promoted to a leadership position, are, in reality , ready for prime time, etc! After more than four decades of personal involvement, in almost everything related to effective leadership, from identification and qualification, to training, development and consulting of thousands of actual and / or potential leaders, to service Personally, as a leader, on several occasions, I firmly believe that, too often, some leaders lack the necessary training and understanding in some associated areas. One of these areas often relates to when a group plans and conducts a meeting / event, etc., and having someone who recognizes the big picture and is able to effectively oversee all relevant details and strategies. . and associated actions, etc. With this in mind, this article will briefly attempt to consider, examine, review, and discuss 5 factors that a quality leader must thoroughly consider related to performing these.
1. The purpose / goal / need ?: The first thing to identify and prioritize is the specific purpose, goal, and / or need that the group expects this event to address effectively. How can you be successful unless you first know and understand these essential elements? When this is the approach, you can proceed, in the best way possible, and proceed in the right direction / approach.
2. In person, virtual or hybrid ?: During this horrible pandemic, out of necessity and common sense, almost all events were completely virtual! In general, the strategies and overall approach are different, between conducting a meaningful event / meeting, in person, virtual, and / or hybrid. Each of these types has certain advantages and disadvantages, and if the best balance could be used, it would create a balance between costs and impacts, and the so-called bigger picture!
3. Is the event intended to raise money (make a profit), revenue neutral, or has an essential purpose other than revenue ?: When events are held, such as fundraisers, the mindset of an event coordinator and leader is different than when it is revenue neutral and / or, for some, non-profit, with an essential purpose ( such as educational). , organizational, etc)!
Four. Social, business, scientific / informational / educational or some kind of combination ?: When an event is social, the focus should be on creating something, where attendees have fun and feel that their time was wasted, in a way that is worthwhile and at a reasonable cost (bang – for – the – buck). Business-related programs are often dictated by group bylaws, etc., but doing it in a reasonable, cost-effective and time-efficient way is the best approach! When the purpose is, be it scientific, informational, and / or educational, etc., one must consider how it stacks up against the competition, with an open mind, and why potential attendees would be drawn to theirs. etc!
5. Target audience / marketing: Once the target market and the purpose of the specific event are clearly identified and understood, it is important to realize that no event can be successful unless / until quality marketing attracts a sufficient number of the right people. , for murga!
If you want to be a leader, you must prepare for as many contingencies and needs as possible. Are you up to the task?