Online marketing is a complex and constantly changing area of expertise. However, doing the basics right can start the transformation from a lackluster online marketing campaign to an amazing one.
- Interconnection: Interlinking means building links that are insular to your website. It’s a simple and effective tool for online marketing as it encourages your visitors to stay on your website longer, discovering more content as they go.
- Search Boxes: A good internet marketing strategy will drive visitors to your site, but a successful internet marketing strategy will ensure that they find what they are looking for and make a purchase. Effective site navigation is necessary to ensure this.
- Backlinks: Building a good base of backlinks to your website is invaluable to any internet marketing plan. Backlinks can direct customers to your website, as well as increase SEO rankings by providing evidence that your site is worthy of being placed on the first page.
- Press releases: Regular press releases can be an effective way to drive more traffic to your site. Hiring a professional copywriter to write eye-catching and engaging copy can be very advantageous to your company’s online marketing strategy.
- Blog: Incorporate a blog into your main business website to keep your customers up to date with company changes, including sales and new products, and to educate people on current company policies. Blogs are fantastic for online marketing as they generate fresh content, which is useful for SEO practices.
- Junk mail: Email marketing is most useful in the “adoption” stage of online marketing. Setting up a newsletter for repeat customers can be a great way to build brand loyalty as well as a sense of community among your customers.
- Social networks: Using social media in internet marketing requires your business to be active in your online community. Effective use of social media to connect with your customers, not just promote them, will give your business credibility and a popular reputation.
- Quality images: For an e-commerce site, using high-quality images is a must-have online marketing move. Your customers may be wary of making a purchase over the Internet. However, offering several high-quality photos of a product for sale will help alleviate this anxiety. Also consider using a sophisticated image zoom feature.
- fresh content: The simple act of regularly changing the image that appears on the home page of your site will give the returning visitor a dynamic and evolving business.
- Clear design: An easy to use and navigate website is a huge asset to any online marketing strategy.