For a simple day-to-day understanding, content is a form of marketing that basically revolves around creating and circulating content online. The content can be in the form of blogs or social media content, but it doesn’t always have to be text, it can also be videos. The main thing to keep in mind when it… Continue reading
Category: Digital Marketing
Wiki Strategy: Promotion of your travel, tourism or accommodation website
A wiki is a website that allows users to collectively add and edit content. “Wiki wiki” means “quickly” in the Hawaiian language. Anyone using a browser can visit and edit a public wiki. This creates a powerful online collaboration environment that is self-managed by your users. Wikis are considered part of social networks and a… Continue reading
Tips for content marketing and SEO
For all companies and digital marketing leaders, it has become a challenge to work in important disciplines such as SEO and content marketing. For the process of driving traffic, it is extremely critical and you need to maintain efforts to lead to success. The perfect combination of content planning and promotion is the key to… Continue reading
What is a Divapreneur?
So what is a divapreneur anyway? My friend, Leesa Barnes has started a new network at Ryze called Divapreneurs At Work located at http://daw-network.ryze.com/ He asked us to define a divapreneur. Now that I am the prolific article writer that I am, I couldn’t answer this question without writing an article about it. Sit back… Continue reading
Content Marketing: A Closer Look at Theory and Application
Content marketing is often seen as the next big thing in internet marketing. Business owners who are aware of risk are likely to be surprised, because any business solution that is hyped up should not be easily accepted without deep understanding. Therefore, before getting into the actual development and implementation of a content marketing strategy,… Continue reading
Bad and good information available online
There is an enormous amount of useful and factual information available online. Unfortunately, it is also very easy to find incorrect or misleading information when searching online. It can be quite difficult to determine whether the information you find on the Internet is good or bad. Every day, people simply looking to advance in search… Continue reading
Why content marketing and SEO go hand in hand
Content marketing and SEO are two frequently used terms and widely discussed topics in digital marketing. What escapes the most is how they work together and the importance of it. First, let’s take a look at both separately. SEO: It stands for search engine optimization. It involves a number of approaches taken to improve search… Continue reading
Tips to get started with online reputation management
There are several pieces to the online reputation management puzzle that should not be ignored. If you don’t incorporate all the essential elements, there is a high probability that your campaign will fail. Some of these pieces include content publishing, social media marketing, and search engine optimization. But the key is to have an online… Continue reading
4 tips for the best content marketing strategy
There are a variety of methods to improve the ranking of your page and one of the most important elements is the content. In fact, Google pays great attention to content when deciding a website’s ranking. Authenticity, relevance and accuracy are very important. This is why many websites have started to adopt the well-designed copywriting… Continue reading
How to Get Your Small Business Featured on Wikipedia: Get Wikipedia Web Traffic
Wikipedia is a user-edited website that, time and again, ranks number 8 or 9 (Alexa ranking) of all websites on the World Wide Web. Small businesses, of course, want to appear on Wikipedia. Of course, there are big hurdles if you have tried. When I first tried to list a small business, my content was… Continue reading