The other day I visited a website which is an online shopping community where users can create, maintain and share online collections of their favorite products with other users. There is even a style compatibility test on the site where users can see how compatible they are with other users in terms of shopping habits,… Continue reading
Category: Digital Marketing
Social bookmarking! An SEO Plus
Social bookmarking is always changing and developing frequently. It’s also a great way to store web pages that you discover and find intriguing and useful and that you want to share with your social network to help engage mutual conversations on intriguing topics. Unlike saving pages to your computer, where you risk losing those pages… Continue reading
Referral and Execution Offers
In previous articles, we discussed what referral marketing is and the first two steps in creating a referral marketing system: defining a referral target market and designing a referral education system. The third step is to create a referral offer and execute a strategy. A great offer is the backbone of a great referral system… Continue reading
5 key elements of a local marketing strategy
The one thing to remember about local marketing is that you don’t have to be a local business to use local marketing strategies. With the right local marketing strategy, you can get more customers, increase engagement, and drive more sales. 1. Know how to segment your best audience Even when you know who the core… Continue reading
What are the skills needed to become an SEM consultant?
Search engine marketing is among the highest rated digital marketing practices out there. In addition to search marketing, search engine marketing is the practice of increasing a website’s visibility in search engines through inorganic paid methods. Compared to SEO, SEM is often not considered as important by most brands and companies from various industries. This… Continue reading
6 Upcoming PR Trends
What PR trends can help your progress and improvement? These features of the trade can be difficult to master, but they can help you get a head start into the future of the business. This is what’s in store: Support competition at all levels. In the past, only top-tier managers were listed as knowledgeable about… Continue reading
KISS PR Subject Matter Expert Podcast
KISS PR Subject The KISS PR Subject Matter Expert podcast is a weekly industry-focused discussion. The hosts are industry leaders in various fields, including digital PR, brand building, marketing, and more. These guests provide valuable information to their listeners and discuss the latest trends in PR and digital marketing. Over three-hundred episodes have already been… Continue reading
Billboard Surveillance Isn’t the Problem: The Feds Are
Since its publication in The New York Times two weeks ago, an article titled “Billboards That Look Back” has caused a stir in the media. He described high-tech billboards/digital signage ads created by TruMedia Technologies that look at the faces of passers-by to determine how many watched the ads and for how long. The billboards… Continue reading
Why social networks are so valuable for your website
For the past two centuries, media publishers have controlled the flow of information to and from people. Media giants like News Corporation and Liberty Media control large media distribution networks around the world that distribute news and informational content. While the effectiveness of these media giants will only grow if they use the Internet effectively,… Continue reading
Social Networks – Evolution Or Revolution
If you’re looking for specific marketing strategies regarding social media, stop here. This is one of the few articles on the site that discusses the evolution of the industry and the technologies and social changes that are behind the scenes of the next phase of customer engagement. Seemingly out of nowhere, social media has established… Continue reading