Advertising is a form of mass communication with the public. It is usually unilateral, that is, from the company to the potential buyer/user of the product. It is a form of communication that generally attempts to persuade potential customers to purchase or consume more of a particular brand of product/service. As Bovee correctly defines, “Advertising… Continue reading
Category: Business
What start-ups need to know about trademarks
A brand can be a word, a phrase, a symbol or even a sound. As part of intellectual property, your trademark uniquely identifies your business, and you can bring an infringement action against anyone else who tries to use it without your permission. You also have the option of registering your mark with the United… Continue reading
Emergency plumbing services: what you need to know
The plumbing system in your home is very important, but unfortunately not many people realize this until a problem arises. Prevention is always better than looking for a solution where there is already a problem in the system, so it is better to implement measures that keep your system in optimal conditions. By being careful… Continue reading
How to create a business plan
Businesses, like buildings, require a blueprint or layout plan. Could you start building and putting up walls? Sure, you can start with enthusiasm and creativity, but there will come a point where the parts don’t fit together the way they should and your efforts start to feel unproductive, confused, or even wasted. Entrepreneurs start businesses… Continue reading
How engineering and architecture workflows are integrated with the help of BIM
The impact of building information modeling, or BIM, processes has been a turning point in the history of the construction industry. Design workflows have been disrupted by the advent of BIM technology, with both the architecture and MEP (mechanical, engineering, plumbing) industries having to adapt to emerging trends in the design process. Traditionally, architects and… Continue reading
Student loans: how to choose a lender
When applying for student loans, it is extremely important that you choose your lender carefully, make sure you have thoroughly researched the company you will be dealing with for years to come. There are many options available to you and it really is a buyer’s market. In other words, there are plenty of loan companies… Continue reading
Fantasy Football Tips to Play Fantasy Football Like a Pro
The best way to learn any subject is to experience it firsthand. No amount of cheat sheets, checklists, advice from friends, or new ideas can replace the wisdom that comes with years of experience. The good news is that it is possible to gain some insight from those who have been there before. Our science… Continue reading
Rate your reseller: Harness the power of recommendations
When Federal Reserve Bank of Kansas City President Thomas Hoenig recently said the economic outlook for the first half of 2009 looked “bleak,” he may have had a lurch in his stomach. Most likely, we won’t feel any economic relief until the third quarter. At the end of 2008, factory orders, home sales, and service… Continue reading
Necessity and importance of effective communication
NEED AND IMPORTANCE OF COMMUNICATION “Identification is one of the key ingredients of effective communication. In fact, unless your listeners can identify with what you are saying and how you say it, they are not likely to receive or understand your message.” Communication refers to the exchange of points of view, ideas, thoughts, beliefs and… Continue reading
The Benefits of Aluminum Handrails
Benefits of Aluminum Handrails If you are considering installing an aluminum handrail system, the benefits are clear. First, these handrails are sleek and durable. Compared to steel handrails, they are easier to cut and form to a variety of designs. They also feature powder-coated finishes, which make them easy to apply and last for years.… Continue reading