So why use keyword mining? In fact, what exactly is keyword mining, and how is it different from keyword research?
If we can forget all the hype and half-truths spread by most internet marketers, we all know that unless you are using exclusively paid advertising, like PPC for example, more than 90% of your website traffic is determined. solely for your ability to be seen by potential buyers in organically returned search engine results, also known as SERPS.
Keyword research is all about being able to penetrate a profitable niche for your online business. There are many tools to accomplish this effectively, such as Market Samurai, and if you don’t already know, keyword research is THE starting point for any internet business. It is a major cause of frustration and failure for people trying to build an online business because they have no idea how to run an effective keyword research project or are too lazy to do it correctly.
There are many times when we are guilty of overthinking a project and putting it off on trivia, but if keyword research is flawed, then everything that follows will be flawed too. It’s like having a crooked foundation when building a house, you just can’t build it.
So once you have spent time determining that your niche is profitable, your top keywords have reasonable search volume, you have a commercial intent, and also your website is live with your base base established, now you want to promote this from the most effective way possible. possible.
This is where Keyword Mining takes over from Keyword Research. Many people at this stage turn to PLR articles that are somewhat relevant to their niche and then spin hundreds or even thousands of copies and release them online in the hopes that some will stick around and give them some backlinks. This is really your typical manure-on-the-wall strategy, and in addition to being unprofessional, it’s also highly ineffective. Which, of course, is why professional online marketers just don’t.
It is well known that search engines are attracted to thematic relevant content. It is surprisingly difficult, actually more tedious than difficult, to gather a lot of related material. Sure you can use the Google, Yahoo or Bing suggestion tools and take notes and of course there is the Google Wonder Wheel where, again, you have to dig deep and take even more notes.
This is the free way to do keyword mining and it should give exactly the same results as using a paid software solution.
The thing is, collecting content like this, and you haven’t written a word yet, is a daunting task. When we get bored, we take shortcuts. Shortcuts are not effective and greatly reduce the impact of our promotional efforts, so we end up with little or no results. Now comes the frustration and failure mentioned above. One point to remember here is that most people repeat this sequence over and over again as they continue to build an increasing number of websites and blogs.
If they’ve done their initial keyword research correctly, there should be some money coming in, but probably only a small percentage compared to what they could be earning with a proper keyword-pulled and themed promotion strategy.
Like everything we do online, we need to be able to work quickly and move on. Yes, we can use the free tools mentioned above or we can use inexpensive software to reduce our keyword extraction efforts to minutes instead of hours.