Creating a state-of-the-art e-commerce site with state-of-the-art applications and offering value-added products at competitive prices is very important in Internet business. However, the truth is that having such a site is simply not going to generate any sales. The success of an e-commerce website lies mainly in the location of the website in the search engines. Only through eCommerce SEO can you rank high for your website and consequently gain more visibility on the internet, which translates into more sales.
Searching for top rankings in Google for keywords in your niche takes a lot of time and effort. You are competing with other eCommerce websites in your niche and many might be applying eCommerce SEO. Therefore, for Internet business beginners, the journey to the top may seem impossible. However, the following tips can help you get your website to the top of Google in record time and consequently get quality traffic to your website.
Get the keywords right
The winning secret to successful ecommerce SEO is getting the keywords right. The optimal keywords are the keywords that are not very competitive but have adequate traffic. Changing market and lifestyle trends can alter the way people search for information on the Internet through search engines. So, by keeping an eye on the performance of different keywords in your niche, you will soon get some new keywords that are rising in popularity but haven’t been discovered by your competition yet. You can quickly capitalize on these keywords and rank higher in search engines before your competition catches up with you. There are several free eCommerce SEO apps that can help you monitor the performance of various keywords in your business niche. For starters, Google offers valuable tools in its Google Webmaster Toolkit that can help you with this. These include the Google AdWords analytics tool, Google Insight, Google Trends, and Google Hot Trends. There are other free and commercial tools that also provide information on the performance of various keywords.
Use exact keyword domains
Another way to sneak to a high position in search engines is by buying exact keyword domains. By identifying the keywords on the rise, you can register domains with these exact keywords and have your website run on these domain names. Search engines often give a high preference to exact keyword domain names and you need less ecommerce SEO to get to a high search engine placement.
Buy high PageRank domain
You can also consider buying old domains in your business niche with a high PageRank. High PageRank domains also require less eCommerce SEO to get to a top search engine placement. You can search for websites that sell old domains and identify good PageRank domain names in your niche. You can bid on multiple domains and buy the domain name with the best value based on your name and PageRank. Buying an old, well-ranked domain name can save you months or even years of eCommerce SEO.